AdTechTalent
Programmatic43 days agoHybrid

Smadex

Creative Technologist (Playable Ads Developer)

playable adsinteractive adsmobile adscreative technologyphaserpixieunitycocosplayable factoryQASDK integrationSIMIDCTVad opsprogrammaticfrontendgame mechanicsevent trackingautomationmobile webcross-functionalclient facing

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

3-5

Location

Barcelona, Spain

Full job description

Smadex, a Barcelona-based Demand Side Platform, is hiring a senior Creative Technologist (Playable Ads Developer) to build high-performing interactive and playable mobile and CTV ad experiences. Reporting to the Director of Creative Solutions, the role involves developing scalable ad templates, designing mobile-first UX for playable ads, optimizing for file size and platform constraints, defining QA processes, debugging SDK and ad delivery issues, automating tests, and collaborating cross-functionally with Creative Design, Ad Ops, and Product teams. Candidates must have 3-7+ years of experience in creative technology for mobile interactive ads, a strong portfolio of playable ads with positive KPI results, expertise in frontend technologies and mobile playable tools (e.g. Phaser, Unity), experience shipping creatives end-to-end, and client-facing commercial awareness. Good to have skills include 3D mobile web experiences, SIMID for CTV, mobile E2E testing, and programmatic ad serving knowledge. The position is full-time, hybrid (2 days remote), located in Barcelona, and requires legal work authorization in Spain. Benefits include private health insurance, LinkedIn Learning access, meal vouchers, gym allowance, team events, and a modern office with rooftop terrace.

What you'll do

  • Build, architect, and extend high-performing playable ad experiences and interactive creatives for mobile and CTV platforms
  • Translate creative concepts including complex game mechanics into functional prototypes and scalable ad templates
  • Design mobile-first UX patterns specific to playable ads, including in-ad interaction logic, end-card flows, and call-to-action placement
  • Optimize playable ads for constraints such as file size budgets, load times, device/OS compatibility, and platform-specific compliance
  • Define comprehensive test matrices and QA checklists covering OS versions, device performance, cross-platform publisher environments, and connection conditions
  • Debug complex issues related to SDK integration, third-party trackers, ad delivery, and in-ad game logic
  • Introduce automation (test harnesses, validation scripts, pre-flight checks) to reduce production risk
  • Act as connective tissue between Creative Design, Software and Services, Ad Ops, and Product on playable and interactive ad initiatives
  • Define clear workflows and handoffs to reduce bottlenecks and accelerate time-to-launch
  • Support high-stakes client conversations with technical confidence regarding feasibility, timelines, QA expectations, and measurement plans
  • Partner with Product on tooling and capability gaps needed to scale playable ad output
  • Build and maintain a playable creative repository including winning game patterns, guidelines, specs, QA standards, learnings, and case studies
  • Share insights across teams through internal sessions, documentation, and repeatable templates

Requirements

  • 3-7+ years in creative technology making interactive ads for mobile
  • Strong portfolio of playable ads delivering positive performance against advertiser KPI
  • Demonstrated expertise in frontend technologies and libraries for complex interactive experiences/game mechanics under tight constraints
  • Hands-on experience with mobile playable tools (e.g. Phaser/Pixie, Unity/Cocos export, Playable Factory or platform-specific tools)
  • Experience shipping and supporting creatives end-to-end (QA, troubleshooting, mobile ad delivery)
  • Ability to translate performance/measurement needs into clear event tracking and experimentable variants
  • Commercial awareness and client facing experience in the App AU ecosystem
  • Good to have: experience building 3D interactive experiences on mobile web
  • Good to have: experience building SIMID for CTV interactive
  • Good to have: proven cross-functional collaboration skills and comfort working in fast-paced environments
  • Good to have: deep experience with mobile E2E testing for ads (various device/OS combinations, ad verification, and publisher SDKs)
  • Good to have: familiarity with programmatic concepts and practicalities of ad serving & tracking in mobile in-app/playable workflows
  • Good to have: experience optimizing graphics performance and minimizing asset size for mobile web environments
  • Must have legal permit to work in Spain (no visa sponsorship)

Tech stack

PhaserPixieUnityCocosPlayable FactoryJavaScriptmobile playable toolsSDK integrationSIMIDmobile webad verificationpublisher SDKs

Benefits

Integrate a highly motivated and young teamGreat compensation packageTop location at the heart of Barcelona in a penthouse office with rooftop terrace, barbeque, and fully stocked fridgeWork from home 2 days/weekPrivate Health InsuranceAccess to LinkedIn LearningMeal vouchers - Tickets Restaurant monthly allowanceMonthly gym allowance: Choose between DiR Gym and WellhubRegular team-building eventsFun and friendly work environment with talented marketers and engineers from over 40+ countries

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