Creative Strategy Manager

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Full job description

Smadex seeks a Creative Strategy Manager to bridge creative excellence and campaign performance for high-value advertisers. The role involves analyzing creative performance data, building client-facing proposals, partnering with product teams, and developing creative playbooks for UA, retargeting, and CTV campaigns. Responsibilities include cross-functional leadership between Account Management, Creative Development, and Ad Operations, defining workflows, leading briefings, and managing communication with creative teams. The role supports Account Managers in client conversations, presents performance reviews, identifies optimization opportunities, and participates in JBPs and QBRs. Additionally, it involves knowledge management through maintaining a creative performance repository, leading quarterly reviews, and training Account Managers. Requirements include 5+ years in mobile advertising or related fields, deep understanding of creative formats, experience with data-driven strategic recommendations, cross-functional collaboration skills, and strong presentation abilities. Preferred qualifications include experience with programmatic platforms, gaming industry knowledge, familiarity with creative workflows, and data visualization skills. The position is full-time, senior level, located in Austin, Texas, with no visa sponsorship provided.