AdTechTalent
Programmatic3 months agoHybrid

Smadex

Creative Strategy Manager

creative strategymobile advertisingperformance marketingprogrammaticUAretargetingCTVcreative insightscross-functionaldata visualizationgaming

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Barcelona, Spain

Full job description

Smadex, a Barcelona-based Demand Side Platform, is seeking a Creative Strategy Manager to bridge creative excellence and campaign performance for high-value advertisers. The role involves analyzing creative performance data, building client-facing proposals, partnering with Product on creative tools, and developing playbooks for UA, retargeting, and CTV campaigns. Responsibilities include cross-functional leadership between Account Management, Creative Development, and Ad Operations, managing workflows, leading creative briefings, supporting client conversations, and maintaining a creative performance repository. Required qualifications include 5+ years in mobile advertising or performance marketing, deep knowledge of creative formats, experience with data-driven strategic recommendations, cross-functional collaboration skills, and strong presentation abilities. Preferred experience includes programmatic advertising platforms, gaming industry knowledge, creative production workflows, and data visualization skills. The position is full-time, hybrid (2 days remote), located in Barcelona, and offers a competitive compensation package with various benefits including meal vouchers, gym allowance, and team events. Visa sponsorship is not provided.

What you'll do

  • Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
  • Build structured, client-facing creative proposals that connect performance data to strategic direction
  • Partner with Product on creative tools
  • Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns
  • Act as the connective tissue between Account Management, Creative Development, and Ad Operations teams
  • Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
  • Lead creative briefings and ensure alignment between client objectives and creative execution
  • Handle ticketing and communication with Creative Designers
  • Support Account Managers in high-stakes creative conversations with clients
  • Present creative performance reviews and strategic recommendations to client stakeholders
  • Proactively identify creative optimization opportunities that expand wallet share
  • Participate in JBPs and QBRs as experts on Creatives
  • Build and maintain a creative performance repository accessible across teams
  • Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
  • Train Account Managers on creative best practices and how to position creative insights with clients

Requirements

  • 5+ years in mobile advertising, creative strategy, or performance marketing
  • Deep understanding of creative formats across UA, retargeting, and CTV
  • Experience translating creative performance data into strategic recommendations
  • Track record of working cross-functionally in fast-paced environments
  • Strong presentation skills and ability to influence without direct authority

Benefits

Integrate a highly motivated and young teamGreat compensation packageTop location at the heart of Barcelona in a penthouse office with a rooftop terrace, barbeque, and a fully stocked fridgeWork from home: 2 days/weekLearning and training opportunitiesMeal vouchers - Tickets Restaurant monthly allowanceMonthly gym allowance to use in up to 30 DIR gyms around the cityMonthly TGIF eventsRegular team-building eventsFun and friendly work environment with talented marketers and engineers from over 40 countriesAnd more!

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