Smadex, a Barcelona-based Demand Side Platform, is seeking a Creative Strategy Manager to bridge creative excellence and campaign performance for high-value advertisers. The role involves analyzing creative performance data, building client-facing proposals, partnering with Product on creative tools, and developing playbooks for UA, retargeting, and CTV campaigns. Responsibilities include cross-functional leadership between Account Management, Creative Development, and Ad Operations, managing workflows, leading creative briefings, supporting client conversations, and maintaining a creative performance repository. Required qualifications include 5+ years in mobile advertising or performance marketing, deep knowledge of creative formats, experience with data-driven strategic recommendations, cross-functional collaboration skills, and strong presentation abilities. Preferred experience includes programmatic advertising platforms, gaming industry knowledge, creative production workflows, and data visualization skills. The position is full-time, hybrid (2 days remote), located in Barcelona, and offers a competitive compensation package with various benefits including meal vouchers, gym allowance, and team events. Visa sponsorship is not provided.
What you'll do
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Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
Build structured, client-facing creative proposals that connect performance data to strategic direction
Partner with Product on creative tools
Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns
Act as the connective tissue between Account Management, Creative Development, and Ad Operations teams
Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
Lead creative briefings and ensure alignment between client objectives and creative execution
Handle ticketing and communication with Creative Designers
Support Account Managers in high-stakes creative conversations with clients
Present creative performance reviews and strategic recommendations to client stakeholders
Proactively identify creative optimization opportunities that expand wallet share
Participate in JBPs and QBRs as experts on Creatives
Build and maintain a creative performance repository accessible across teams
Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
Train Account Managers on creative best practices and how to position creative insights with clients
Requirements
5+ years in mobile advertising, creative strategy, or performance marketing
Deep understanding of creative formats across UA, retargeting, and CTV
Experience translating creative performance data into strategic recommendations
Track record of working cross-functionally in fast-paced environments
Strong presentation skills and ability to influence without direct authority
Benefits
Integrate a highly motivated and young teamGreat compensation packageTop location at the heart of Barcelona in a penthouse office with a rooftop terrace, barbeque, and a fully stocked fridgeWork from home: 2 days/weekLearning and training opportunitiesMeal vouchers - Tickets Restaurant monthly allowanceMonthly gym allowance to use in up to 30 DIR gyms around the cityMonthly TGIF eventsRegular team-building eventsFun and friendly work environment with talented marketers and engineers from over 40 countriesAnd more!
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