Smadex, a Barcelona-born Demand Side Platform, is seeking a Creative Strategy Analyst to bridge creative excellence and campaign performance for high-value advertisers. The role involves analyzing creative performance data, building client-facing proposals, partnering on creative tools, developing playbooks for UA, retargeting, and CTV campaigns, and leading cross-functional collaboration between Account Management, Creative Development, and Ad Operations. Responsibilities include managing workflows, leading creative briefings, supporting client conversations, presenting performance reviews, identifying optimization opportunities, and maintaining a creative performance repository. Required qualifications include 5+ years in mobile advertising or related fields, deep understanding of creative formats, experience with data-driven strategic recommendations, cross-functional teamwork, and strong presentation skills. Preferred qualifications include experience with programmatic platforms, gaming industry knowledge, familiarity with creative production workflows, and data visualization skills. The position offers a hybrid work model based in Manila with a competitive compensation package, health insurance, team-building activities, training opportunities, and potential travel to Barcelona HQ. Applicants must have a valid work permit; visa sponsorship is not provided.
What you'll do
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Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
Build structured, client-facing creative proposals that connect performance data to strategic direction
Partner with Product on creative tools
Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns
Act as the connective tissue between Account Management, Creative Development, and Ad Operations teams
Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
Lead creative briefings and ensure alignment between client objectives and creative execution
Handle ticketing and communication with Creative Designers
Support Account Managers in high-stakes creative conversations with clients
Present creative performance reviews and strategic recommendations to client stakeholders
Proactively identify creative optimization opportunities that expand wallet share
Participate in JBPs and QBRs as experts on Creatives
Build and maintain a creative performance repository accessible across teams
Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
Train Account Managers on creative best practices and how to position creative insights with clients
Requirements
5+ years in mobile advertising, creative strategy, or performance marketing
Deep understanding of creative formats across UA, retargeting, and CTV
Experience translating creative performance data into strategic recommendations
Track record of working cross-functionally in fast-paced environments
Strong presentation skills and ability to influence without direct authority
Experience with programmatic advertising platforms (preferred)
Gaming industry knowledge (especially mid-core and casual) (preferred)
Familiarity with creative production workflows and timelines (preferred)
Data visualization skills (preferred)
Tech stack
programmatic advertising platformscreative performance data analysisdata visualization
Benefits
Great compensation packageHybrid modelTeam-building activitiesLearning and training opportunitiesPossibility of traveling to the Barcelona HQ for collaboration and team/building activitiesHealth InsuranceSummer FridaysAnd more
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