AdTechTalent
Programmatic1 month agoHybrid

Smadex

Creative Strategy Analyst

creative strategyprogrammaticmobile advertisingperformance marketingcreative performancedata visualizationgamingCTVUAretargeting

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Manila, Philippines

Full job description

Smadex, a Barcelona-born Demand Side Platform, is seeking a Creative Strategy Analyst to bridge creative excellence and campaign performance for high-value advertisers. The role involves analyzing creative performance data, building client-facing proposals, partnering on creative tools, developing playbooks for UA, retargeting, and CTV campaigns, and leading cross-functional collaboration between Account Management, Creative Development, and Ad Operations. Responsibilities include managing workflows, leading creative briefings, supporting client conversations, presenting performance reviews, identifying optimization opportunities, and maintaining a creative performance repository. Required qualifications include 5+ years in mobile advertising or related fields, deep understanding of creative formats, experience with data-driven strategic recommendations, cross-functional teamwork, and strong presentation skills. Preferred qualifications include experience with programmatic platforms, gaming industry knowledge, familiarity with creative production workflows, and data visualization skills. The position offers a hybrid work model based in Manila with a competitive compensation package, health insurance, team-building activities, training opportunities, and potential travel to Barcelona HQ. Applicants must have a valid work permit; visa sponsorship is not provided.

What you'll do

  • Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
  • Build structured, client-facing creative proposals that connect performance data to strategic direction
  • Partner with Product on creative tools
  • Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns
  • Act as the connective tissue between Account Management, Creative Development, and Ad Operations teams
  • Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
  • Lead creative briefings and ensure alignment between client objectives and creative execution
  • Handle ticketing and communication with Creative Designers
  • Support Account Managers in high-stakes creative conversations with clients
  • Present creative performance reviews and strategic recommendations to client stakeholders
  • Proactively identify creative optimization opportunities that expand wallet share
  • Participate in JBPs and QBRs as experts on Creatives
  • Build and maintain a creative performance repository accessible across teams
  • Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
  • Train Account Managers on creative best practices and how to position creative insights with clients

Requirements

  • 5+ years in mobile advertising, creative strategy, or performance marketing
  • Deep understanding of creative formats across UA, retargeting, and CTV
  • Experience translating creative performance data into strategic recommendations
  • Track record of working cross-functionally in fast-paced environments
  • Strong presentation skills and ability to influence without direct authority
  • Experience with programmatic advertising platforms (preferred)
  • Gaming industry knowledge (especially mid-core and casual) (preferred)
  • Familiarity with creative production workflows and timelines (preferred)
  • Data visualization skills (preferred)

Tech stack

programmatic advertising platformscreative performance data analysisdata visualization

Benefits

Great compensation packageHybrid modelTeam-building activitiesLearning and training opportunitiesPossibility of traveling to the Barcelona HQ for collaboration and team/building activitiesHealth InsuranceSummer FridaysAnd more

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