Creative Strategist

What you'll do

• Provide creative direction, strategy, and performance recommendations backed by data and experience to improve client campaign KPIs
• Develop and optimize workflows and templates to eliminate manual repetitive effort
• Act as a subject-matter expert on all things creative to support Sales team in winning, growing, and retaining clients
• Direct the use of Generative AI tools, acting as the 'human-in-the-loop' to audit and refine machine outputs for brand integrity
• Manage the creative request lifecycle from initial brief to final asset delivery, ensuring multiple projects are completed on time and on spec
• Collaborate with Production Team to deliver innovative ad creatives that match client guidelines, surpass expectations and drive campaign performance
• Design modular creative frameworks that allow for programmatic scaling of ad variations across diverse channels

Requirements

• Minimum 1-2 years of experience in digital marketing, creative strategy, or art direction
• Graphic design experience is a bonus; please provide work samples if you have them
• Proven creative thinking and the ability to develop compelling concepts
• Demonstrated strategic planning and prioritization skills, focusing on high-leverage work to drive client KPIs
• Experience creating ads, campaigns, or promotional content for digital channels including social media, email newsletters, websites, paid advertising
• Exceptional client relationship and communication skills when presenting strategic recommendations and managing feedback
• Familiarity with directing Generative AI models and critique/redirection of machine-generated creative work
• Additional consideration for candidates with advanced experience in programmatic, HTML, CSS, or Javascript
• Fluency in French is a plus

Tech stack

Benefits