AdTechTalent
Marketing11 days agoRemote

BidMachine

Creative Producer

creative productionmobile gamescasual gameshybrid-casualmarketinguser acquisitionAI toolsvideo productionplayable adsdata-drivencreative strategyiterationautomation

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Barcelona, Spain

Full job description

BidMachine is seeking a Creative Producer with 3+ years experience in creative production for mobile games, especially casual and hybrid-casual genres. The role involves leading the ideation, production, and iteration of marketing creatives including video, static, and playable ads. Responsibilities include developing creative strategies, generating concepts, conducting competitor analysis, managing end-to-end production with internal and external teams, running creative experiments, analyzing campaign performance with the User Acquisition team, and optimizing creatives based on data. The candidate should have marketing fluency, an analytical mindset, excellent communication skills, and be comfortable using AI tools such as Cursor and Claude Code to prototype ideas and automate workflows. A background in design, video editing, or copywriting is a plus. The position is full-time, based in Barcelona, Spain, with a hybrid remote work option.

What you'll do

  • Develop and execute creative strategies across ad channels and multiple projects
  • Generate creative hypotheses and concepts independently and with the Creative team
  • Conduct competitor analysis and stay ahead of creative trends in casual and hybrid-casual space
  • Lead end-to-end production of video, static, and playable creatives with external production partners
  • Collaborate closely with in-house creative team on ideation, execution, and refinement
  • Produce video, static, or playable assets hands-on when needed to accelerate delivery and validate ideas
  • Design and prioritize creative experiments to validate hypotheses
  • Run rapid iteration cycles based on campaign performance and user behavior
  • Build repeatable creative testing processes to continuously improve campaign performance
  • Partner with User Acquisition team to analyze campaign performance and align creatives with acquisition goals
  • Translate performance data into actionable creative improvements
  • Continuously optimize creatives based on data and experimentation results
  • Leverage AI tools throughout creative workflow from research and ideation to production and analysis
  • Use AI-assisted coding tools to prototype ideas, automate repetitive work, and improve team productivity
  • Explore and integrate emerging AI capabilities into creative production process

Requirements

  • 3+ years of experience in creative production for mobile games
  • Strong understanding of casual and hybrid-casual mobile games
  • Marketing fluency — understanding audience motivation, ad platforms, and key metrics
  • Analytical mindset — ability to form hypotheses, back decisions with data, and turn insight into action
  • Excellent communication and organizational skills across in-house and outsourced teams
  • AI-native mindset — comfortable using modern AI tools to prototype ideas, automate repetitive work, build lightweight internal tools, and increase productivity
  • Ability to leverage AI-assisted coding tools (e.g. Cursor, Claude Code) to solve problems and move faster
  • Nice to have: background in design, video editing, or copywriting

Tech stack

AI toolsCursorClaude Codevideo productionstatic creativesplayable creatives

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