GumGum is seeking a Country Manager, EU to lead commercial operations across Germany, France, the Netherlands, and Belgium. This senior sales leadership role is responsible for revenue growth, sales execution, and managing a 20-person sales team. The role requires translating global go-to-market strategies into country-specific plans, managing forecasts, budgets, and headcount, and collaborating with UK and international leadership. The position involves regular travel (30-40%) across European markets. Requirements include extensive senior commercial leadership experience in digital advertising or ad tech, managing multi-country teams, strong agency and client networks, knowledge of European agency and programmatic models, leadership across matrixed teams, fluency in English, and preferably German, French, or Dutch. The role offers a flexible work environment with options for remote or in-office work within a commutable distance to the office.
What you'll do
Own and exceed approved quarterly and annual EU revenue targets while driving sustainable year-over-year commercial growth.
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Lead, coach, and scale a ~20-person EU sales organization across Germany, France, the Netherlands, and Belgium, actively developing sales directors and managers.
Translate GumGum’s global go-to-market strategy into distinct country-level sales models, territory designs, and localized positioning.
Own the regional revenue forecast, managing budget allocation, headcount planning, and performance cadences to ensure early risk visibility to the CRO.
Partner with the Head of Sales, UK to align on EMEA-wide commercial initiatives, cross-border accounts, and revenue attribution protocols.
Build and sponsor multi-product joint business plans, commercial partnerships, and trading agreements with top advertisers and agency holding groups.
Serve as the primary EU commercial spokesperson at industry trade events, media opportunities, and bodies such as IAB Europe.
Unify regional cross-functional partners (Client Success, Marketing, Operations, Product) to resolve account risks and improve win rates and retention.
Requirements
Extensive senior commercial leadership experience in digital advertising, ad tech, or media, with a track record managing multi-country revenue targets.
Proven background managing managers and sales directors across multiple European countries, cultures, and distributed teams.
Established C-suite and senior network across the European agency holding company, client-direct, and trading desk ecosystems.
Deep commercial knowledge of European agency models, trading frameworks, ad serving, and programmatic buying (contextual, attention, or brand safety is a plus).
Demonstrated ability to lead through influence across matrixed, cross-functional teams, ideally within a US-headquartered enterprise.
Professional fluency in English; proficiency in German, French, or Dutch is strongly preferred.
Strong strategic and analytical rigor with discipline in pipeline forecasting, quota allocation, and market coverage modeling.
Benefits
Flexible work environment with ability to work in-office or remotely/from homeAdditional benefits and perks available, details shared during hiring process
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