AdTechTalent
Marketing21 days agoRemote

Merkle

Copywriter

copywritingCRMemail marketingSMSpush notificationsloyalty programsFigmaConfluenceMicrosoft Worddigital marketingpromotional campaignsQApersonalization

Key details

Salary

$63K – $85K

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Detroit, United States

Full job description

Seeking a mid-level Copywriter with 3-5+ years experience in CRM, digital marketing, or agency copywriting. Role requires developing and managing copy for email, SMS, push notifications, subject lines, preheaders, and loyalty messaging. Must work onsite in Detroit with weekly onsite requirements. Collaborate with design, strategy, project managers, and clients. Use Figma, Confluence, Microsoft Word, and Excel. Responsibilities include supporting national campaigns, promotional launches, test plans, loyalty programs, and retargeting initiatives; drafting legal-review copy; maintaining approved copy documentation; validating messaging accuracy and consistency; and assisting with QA processes. Strong organizational, communication, and collaboration skills required. Salary range $62,800 - $85,000. Benefits include medical, vision, dental, life insurance, disability insurance, 401k, flexible PTO, paid holidays, sick leave, and parental leave.

What you'll do

  • Develop and manage copy for email, SMS, push notifications, subject lines, preheaders, and loyalty messaging
  • Work directly in Figma alongside designers during concepting and exploration phases
  • Partner with designers, strategists, and creative leadership during brainstorms, reviews, and revisions
  • Ensure dynamic variables, URL callouts, legal language, and personalization requirements are properly incorporated into creative files
  • Support national campaigns, promotional launches, test plans, loyalty programs, and retargeting initiatives
  • Build weekly messaging within Confluence adhering to testing fundamentals and best practices for copy development
  • Draft new legal-review copy when required and prepare documentation for approval workflows
  • Update and maintain final approved copy documentation following creative approvals
  • Participate in internal reviews to validate messaging feasibility, audience requirements, personalization, and content accuracy
  • Review messaging consistency across segments, channels, and customer journeys
  • Ensure all copy aligns with brand voice, promotional strategy, legal guidelines, and CRM best practices
  • Collaborate with PMs and Creative Director to manage timelines, revisions, and stakeholder feedback
  • Assist with QA and DCS review processes by validating URLs, legal copy, personalization variables, CTA language, headline/body copy selections, audience consistency, and promotional accuracy
  • Maintain high attention to detail across fast-moving campaign deliverables and versioning workflows

Requirements

  • 3–5+ years of CRM, digital marketing, agency, or promotional copywriting experience
  • Experience writing for email, SMS, push, and loyalty campaigns
  • Strong understanding of approval workflows, dynamic content, and personalized messaging
  • Familiarity with Figma, Confluence, Microsoft Word, and collaborative project environments
  • Exceptional organizational skills and attention to detail
  • Ability to manage multiple projects and deadlines simultaneously
  • Strong communication and collaboration skills in cross-functional teams

Tech stack

FigmaConfluenceMicrosoft WordExcel

Benefits

Medical, vision, and dental insuranceLife insuranceShort-term and long-term disability insurance401kFlexible paid time offAt least 15 paid holidays per yearPaid sick and safe leavePaid parental leave

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