Full job description
Nexxen is seeking a hands-on Campaign Manager based in Tel Aviv. The role involves setting up, managing, optimizing, and analyzing campaigns on Nexxen’s DSP focusing on performance, user acquisition, and client KPIs. Responsibilities include managing campaigns across mobile, CTV, video, display, and app inventory, optimizing toward KPIs like CPI, CPA, ROAS, retention, registrations, purchases, and LTV, analyzing performance, troubleshooting delivery and attribution issues, and collaborating with sales, product, data, and technical teams. Requirements include 2+ years experience in programmatic trading, campaign management, ad operations, or performance marketing; hands-on DSP and programmatic buying tools experience; strong analytical skills; understanding of MMPs and attribution; ability to optimize campaigns; strong attention to detail; good communication skills; fluent English; familiarity with SKAN and privacy-safe measurement; experience with gaming, sports, fintech, subscription, entertainment, or e-commerce apps; and basic SQL, Excel/Google Sheets, and BI tools skills.
What you'll do
- Set up, launch, monitor, and optimize campaigns across Nexxen’s DSP
- Manage campaigns across mobile, CTV, video, display, and app inventory
- Optimize toward client KPIs such as CPI, CPA, ROAS, retention, registrations, purchases, and LTV
- Analyze campaign performance and identify optimization opportunities across supply, audience, creatives, bids, pacing, and budget allocation
- Work with internal sales and account teams to understand client goals and translate them into campaign strategy
- Monitor daily performance, delivery, pacing, win rates, bid strategy, and post-install/post-click performance
- Troubleshoot campaign delivery, tracking, attribution, creative, and measurement issues
- Work with MMPs and attribution platforms such as AppsFlyer, Adjust, Singular, Branch, or Kochava
- Prepare performance reports, insights, and recommendations for internal and client-facing discussions
- Collaborate with product, data, supply, and technical teams to improve campaign outcomes
- Maintain high operational standards and ensure campaigns are launched accurately and on time
Requirements
- 2+ years of experience in programmatic trading, campaign management, ad operations, mobile UA, or performance marketing
- Hands-on experience working with DSPs, ad platforms, or programmatic buying tools
- Strong analytical skills and comfort working with data, reports, dashboards, and campaign KPIs
- Understanding of MMPs, attribution, postback data, event tracking, and conversion measurement
- Ability to optimize campaigns based on performance signals and business goals
- Strong attention to detail and ability to manage multiple campaigns simultaneously
- Good communication skills and ability to work closely with sales, account, and technical teams
- Fluent English
- Familiarity with SKAN, privacy-safe measurement, incrementality, and modeled attribution
- Experience with gaming, sports, fintech, subscription, entertainment, or e-commerce apps
- SQL, Excel/Google Sheets, BI tools, or basic data analysis skills
- Experience optimizing toward ROAS, retention, purchase events, or other post-install KPIs
Tech stack
DSPMMPsAppsFlyerAdjustSingularBranchKochavaSQLExcelGoogle SheetsBI tools