Seeking a Campaign Analyst with 3-6 years experience in digital marketing, media planning, and campaign operations. Responsible for planning and executing digital display campaigns aligned with client strategies, using workflow tools and in-house platforms. Tasks include campaign setup, trafficking, QA, optimization, pacing, and troubleshooting. Collaborate with global sales and internal teams throughout campaign lifecycle. Monitor campaign performance against KPIs and optimize for ROI. Manage campaign documentation and recommend platform improvements. Requires graduate/postgraduate degree, exposure to digital/retail media, strong communication, multitasking, problem-solving skills, and proficiency in Excel, Word, and PowerPoint.
What you'll do
Partner with cross-functional teams to onboard new accounts
Lead campaign launches and coordinate with teams
Capture and document campaign requirements accurately
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Create, update, and track campaign tickets in workflow tools
Assign, monitor, and close tickets to ensure campaign delivery
Manage end-to-end campaign lifecycle including setup, trafficking, QA, optimization, pacing, and troubleshooting
Monitor campaign performance against KPIs such as reach, impressions, CTR, conversions, ROI
Optimize campaigns through bid adjustments, creative testing, audience targeting, and budget reallocations
Maintain accurate campaign documentation including media plans, insertion orders, creative specs, trafficking sheets
Collaborate with client-facing teams for execution and reporting
Troubleshoot campaigns to enhance ROI
Conduct peer QA of media plan settings
Recommend platform enhancements to improve workflow and execution
Requirements
Graduate/Postgraduate in any field
3-6 years of experience in media planning, reporting, or ad operations
Exposure to digital/retail media and display advertising campaigns
Strong communication skills
Ability to multitask in a fast-paced ticketing environment
Creative problem-solving skills
Excellent time management, attention to detail, and organizational skills
Strong proficiency in Excel, Word, and PowerPoint
Tech stack
ExcelWordPowerPointdigital display advertisingmedia planning toolsticketing systemsworkflow toolsin-house digital platforms
Benefits
Global team collaborationOpportunities for growth through learning, development and career advancementFocus on employee well-beingCollaborative work environmentFlexibility to balance work and personal lifeCommitment to diversity, inclusion, and equal employment opportunities
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