Campaign Analyst

What you'll do

• Partner with cross-functional teams to onboard new accounts
• Lead campaign launches and coordinate with teams
• Capture and document campaign requirements accurately
• Create, update, and track campaign tickets in workflow tools
• Assign, monitor, and close tickets to ensure campaign delivery
• Manage end-to-end campaign lifecycle including setup, trafficking, QA, optimization, pacing, and troubleshooting
• Monitor campaign performance against KPIs such as reach, impressions, CTR, conversions, ROI
• Optimize campaigns through bid adjustments, creative testing, audience targeting, and budget reallocations
• Maintain accurate campaign documentation including media plans, insertion orders, creative specs, and trafficking sheets
• Collaborate with client-facing teams for execution and reporting
• Troubleshoot campaigns to enhance ROI
• Conduct peer QA of media plan settings
• Recommend platform enhancements to improve workflow and execution

Requirements

• Graduate/Postgraduate in any field
• 3-6 years of experience in media planning, reporting, or ad operations
• Exposure to digital/retail media and display advertising campaigns
• Strong communication skills
• Ability to multitask in a fast-paced ticketing environment
• Collaborative approach and accountability
• Creative problem-solving skills
• Excellent time management, attention to detail, and organizational skills
• Strong proficiency in Excel, Word, and PowerPoint

Tech stack

Benefits