media planningcampaign managementdigital marketingad operationsdisplay advertisingcampaign optimizationExcelPowerPointticketing systemworkflow automationclient success
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Mid-level
Years experience
3-5
Location
Bengaluru, India
Full job description
Seeking a Campaign Analyst with 3-6 years experience in media planning, reporting, or ad operations. Responsible for planning and executing digital display campaigns aligned with client strategies, using workflow tools and in-house platforms. Tasks include campaign setup, trafficking, QA, optimization, pacing, troubleshooting, and performance monitoring against KPIs. Collaborate with global sales and internal teams throughout campaign lifecycle. Requires strong communication, multitasking, problem-solving skills, and proficiency in Excel, Word, and PowerPoint. Graduate/Postgraduate degree required. Exposure to digital/retail media and display advertising campaigns preferred.
What you'll do
Partner with cross-functional teams to onboard new accounts
Lead campaign launches and coordinate with teams
Capture and document campaign requirements in ticketing system
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Create, update, and track campaign tickets ensuring accuracy and timeliness
Assign, monitor, and close tickets for seamless campaign delivery
Manage end-to-end campaign lifecycle including setup, trafficking, QA, optimization, pacing, and troubleshooting
Monitor campaign performance against KPIs such as reach, impressions, CTR, conversions, ROI
Optimize campaigns through bid adjustments, creative testing, audience targeting, and budget reallocations
Maintain accurate campaign documentation including media plans, insertion orders, creative specs, and trafficking sheets
Collaborate with client-facing teams for execution and reporting
Troubleshoot campaigns and optimize to enhance ROI
Conduct peer QA of media plan settings for accuracy and compliance
Recommend platform enhancements to improve workflow and campaign execution
Requirements
Graduate/Postgraduate in any field
3-6 years of experience in media planning, reporting, or ad operations
Exposure to digital/retail media and display advertising campaigns
Strong communication skills
Ability to multitask in a fast-paced ticketing environment
Collaborative approach and accountability
Creative problem-solving skills
Excellent time management, attention to detail, and organizational skills
Strong proficiency in Excel, Word, and PowerPoint
Tech stack
ExcelWordPowerPointdigital mediaretail mediadisplay advertisingmedia planning toolsticketing systemworkflow toolsin-house digital platforms
Benefits
Employee well-being focusCollaborative work environmentOpportunities for growth, learning, development, and career advancementInnovation-driven cultureWork-life balance and flexibilityDiversity and inclusion commitment
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