Campaign Analyst

What you'll do

• Build digital campaigns in accordance with client strategy
• Configure campaign settings, creative assets, and audience targeting
• Collaborate with internal teams throughout campaign launch cycle
• Define optimal implementation strategy
• Communicate campaign build status
• Resolve errors and troubleshoot issues
• Execute digital campaigns across multiple platforms including display banners, mobile apps, CTV/OTT/OLV, and native formats
• Construct detailed decision trees and audience targeting rules
• Traffic creative assets into proprietary ad-server ensuring proper configuration and scheduling
• Identify and address errors in campaign setup prior to activation
• Troubleshoot issues related to creative assets, third-party tags, personalization scripting, audience targeting, and impression discrepancies
• Evaluate workflow processes and recommend improvements
• Monitor campaign ticketing queue and prioritize tasks
• Communicate regularly with internal teams to ensure timely campaign launches
• Assist with documentation and maintenance of tag specs, product requirements, and workflows

Requirements

• Proven experience (4+ years) managing digital campaigns in ad operations or ad trafficking role
• Proficiency in executing digital campaigns in ad-serving platforms, DSPs or Content Management Systems
• Strong ability to analyze data and trends
• Experience with JavaScript, SQL, and HTML5 is considered an asset
• Familiarity with web inspection and debugging tools such as Chrome DevTools, or Fiddler
• Highly independent in both work and learning
• Proven communication skills bridging technical and non-technical teams
• Effective time management and planning skills
• Flexibility and adaptability to take on new campaigns and advertisers with little notice or training
• Positive and helpful team member
• Innovative thinking and ability to develop effective solutions quickly in high-pressure situations

Tech stack

Benefits