The Trade Desk

Sovrn
Buyer Development Manager
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
New Jersey, United States; New York City, New York, United States
Full job description
Buyer Development Manager role focused on acquiring new accounts and growing existing accounts in the North American advertising market. Responsibilities include identifying strategic opportunities across video, desktop, CTV, and in-app advertising; managing relationships with brands, agencies, and trading desks; owning sales pipeline and revenue forecasts; coordinating cross-functional teams; partnering with client executives to deliver advertising and business solutions; developing customized client solutions using Sovrn's products; collaborating with internal teams; managing sales activities with Salesforce and Excel; presenting quarterly business reviews; and leading managed trading solutions for SME brands. Requires 5+ years in adtech sales, 2+ years in programmatic ad sales, strong sales skills, understanding of campaign planning and RTB systems, ability to lead senior executive conversations, strategic planning and communication skills, and willingness to travel 25-30%. Location is hybrid with office in New York City. Salary range $155,000 to $183,000 including base and commissions. Benefits include competitive salary, stock options, medical, dental, vision, disability, life insurance, paid holidays, flexible vacation, commuter benefits, 401(k) with match, and paid parental leave.
What you'll do
- Identify strategic opportunities within brands, buyers and agencies including video, desktop, CTV, and in app through new activations, curated deals, and auction packages
- Serve as a vocal leader and subject matter expert for global engagement with brands, agencies and trading desks
- Manage individual relationship targets and expand senior level relationships within brands and agencies
- Own the weekly pipeline and revenue forecast for global and regional opportunities
- Coordinate an internal cross-functional team and serve as the main contact for global executives
- Partner with client Executives to understand strategic needs and deliver solutions that meet both advertising and overarching business needs
- Develop customized client solutions by leveraging Sovrn's suite of products including media, commerce, and data
- Collaborate with manager and account team to evaluate strategic opportunities, review potential strategies, and deliver impactful solutions
- Work closely with Supply and Demand teams, GTM teams in the US & UK, Solution Engineers and Marketing
- Utilize Salesforce and Excel to manage sales activities effectively
- Ensure the right resources are prioritized and allocated to each client opportunity
- Construct and present regular QBRs with strategic analysis, insights, and reporting on MR spend, technology requirements, and competitive landscape
- Lead a managed trading solution for SME brands, focusing on performance via a programmatic service partner
Requirements
- 5+ years of experience working in adtech, including selling into and building relationships with advertisers, agencies and buyers
- At least 2 years of experience in programmatic ad sales, familiarity with SSPs, DSPs, trading desks, and DMPs
- Strong sales-hunting skills, leveraging existing contacts with advertisers and buyers to build a substantial book of business
- End to end sales cycle management, owning the entire sales process, from prospecting and qualifying leads to closing new business
- Understanding of campaign planning & buying
- Familiarity with how systems work with RTB, including both open auctions and private marketplaces
- Able to lead Senior Executive conversations both internally and externally
- Capable of translating strategic goals into detailed plans and actionable objectives
- Must be able to write a comprehensive business strategy
- Adept at clearly articulating technical solutions to prospects and clients during sales process
- Excellent communication and presentation skills, both written and oral
- Proven tenacity in a new business environment, with the ability to navigate obstacles and objections effectively and professionally
- Willing and able to travel 25-30% for client meetings, local events, and networking opportunities
Tech stack
Benefits
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