Business Development Representative

What you'll do

• Partner closely with the Sales and Marketing teams to execute targeted lead generation strategies
• Drive proactive outreach efforts through cold calling, email campaigns, and LinkedIn engagement
• Conduct detailed research to identify key decision-makers and build prospect lists
• Act as the first point of contact for inbound inquiries and outreach responses, qualifying leads
• Manage lead nurturing by following up consistently and moving prospects through the sales funnel
• Maintain up-to-date and accurate records of all lead interactions and communications within the CRM
• Collaborate with Sales leadership to optimize messaging and improve outreach tactics
• Confidently articulate Playwire’s products and services, uncover client needs, and position solutions

Requirements

• Bachelor’s degree in business, marketing, communications, or a related field—or equivalent experience
• 1–2 years of professional experience in a business development, inside sales, or lead generation role
• Ad tech industry exposure a strong plus
• Energetic and self-motivated personality with a passion for digital media and emerging technologies
• Excellent communication and interpersonal skills
• Strong organizational skills and attention to detail
• Professional phone and email etiquette with a customer-first mindset
• Proficiency in Google Workspace and Microsoft Office
• Familiarity with CRM tools (e.g., Salesforce, HubSpot) preferred
• Flexible and adaptable, comfortable working in a fast-paced and constantly evolving environment

Tech stack