Business Development Demand Director

programmaticsalesbusiness developmentDSPSSPCTVPMPopen auctionSPOdeal structuringrevenue growth

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Director

Years experience

5-10

Location

Singapore

Full job description

Nexxen is hiring a Business Development Demand Director in Singapore on a hybrid schedule (3 days in office, rest remote). The role focuses on driving incremental spend from DSPs and their buyers through incentives, deals, open auction SPO, and other methods. Responsibilities include driving DSP revenue growth, hunting and closing new opportunities, structuring and negotiating deals, developing growth strategies, building relationships with DSP decision-makers, collaborating cross-functionally, advocating partner feedback internally, and analyzing performance to recommend growth strategies. Requirements include 8+ years in programmatic advertising with revenue-driving experience at DSPs/SSPs, proven deal-closing and revenue growth track record, deep understanding of CTV, PMPs, open auction, SPO, strong commercial instincts, excellent communication skills, and an analytical, data-driven mindset.

What you'll do

Drive DSP revenue growth by owning and expanding revenue of DSP accounts through working with individual seats who use the DSP
Hunt and close new opportunities by identifying underutilized seats, emerging DSPs, and new commercial relationships
Structure and negotiate deals that unlock incremental spend, including incentive programs, SPO initiatives, curated PMPs, and open auction opportunities
Develop growth strategies for each DSP partner, combining commercial plans, incentives, and sales motions to maximize Nexxen’s share of wallet
Build strong relationships with decision-makers at DSPs, including account managers, traders, sales leaders, and platform ops teams
Collaborate cross-functionally with Product, Operations, and Marketing to deliver the right solutions and accelerate new initiatives for DSP partners
Advocate for your partners internally by surfacing feedback that drives product roadmap and go-to-market strategy
Track and analyze performance across deals and campaigns, turning insights into clear growth recommendations for DSPs and internal stakeholders

Requirements

8+ years in programmatic advertising with experience driving revenue at DSPs, SSPs, or related platforms
Proven track record of closing deals, hitting revenue goals, and growing DSP partnerships
Deep understanding of CTV, PMPs, open auction, and SPO dynamics
Strong commercial instincts with the ability to structure incentives and creative deal terms
Excellent communication skills with comfort selling to commercial stakeholders and working with technical teams
Analytical, data-driven mindset with the ability to spot growth opportunities and convert them into revenue