Business Analyst at Merkle | AdTechTalent
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Merkle
Business Analyst
business analysis Adobe Experience Cloud AEM AEP AJO CJA Real-Time CDP user acceptance testing stakeholder management agile digital transformation customer journey product management
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$100K – $120K
Join Merkle and work on a role built for experienced AdTech operators.
Quick snapshot
Remote, United States
Full-time
Key details Location
Remote, United States
Full job description Senior Business Analyst role to bridge business strategy and technical delivery for Adobe Experience Cloud solutions. Responsibilities include leading discovery workshops, gathering and documenting requirements, facilitating stakeholder alignment, supporting user acceptance testing, and driving adoption. Requires 4+ years of business analysis experience, strong communication skills, and ability to engage with business and technical stakeholders. Preferred experience with Adobe Experience Cloud products and agile environments. Salary range $99,500 - $120,000. Remote position based in Texas.
What you'll do Lead discovery workshops and requirements gathering Facilitate stakeholder interviews, workshops, and working sessions Analyze current processes, customer journeys, data flows, and technology ecosystems Similar jobs
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Document business, functional, technical, and non-functional requirements
Identify risks, dependencies, assumptions, and opportunities for improvement
Establish success metrics aligned to business outcomes
Create detailed user stories, use cases, acceptance criteria, and functional specifications
Partner with architects, strategists, product owners, and delivery teams
Prioritize requirements and manage competing stakeholder needs
Maintain end-to-end traceability from business goals through delivery and testing
Build trusted relationships with business and technical stakeholders
Facilitate discussions, negotiate priorities, and drive consensus
Present recommendations, findings, and solution approaches
Support organizational readiness and adoption efforts
Develop UAT plans, scripts, and test scenarios
Coordinate testing activities and manage issue resolution
Ensure delivered solutions meet requirements and business objectives
Help clients define KPIs and success measures
Monitor adoption and business outcomes post-launch
Identify enhancement opportunities and recommend roadmap priorities Requirements 4+ years of Business Analysis experience including client-facing consulting or digital transformation Experience leading requirements gathering and stakeholder workshops Ability to create user stories, process flows, functional specifications, and acceptance criteria Experience supporting or leading User Acceptance Testing Strong communication, facilitation, and problem-solving skills Ability to engage effectively with business and technical stakeholders Preferred: Experience with Adobe Experience Cloud solutions Preferred: Understanding of customer journeys, personalization, CRM, marketing technology, and digital experience platforms Preferred: Familiarity with data concepts such as customer profiles, identity resolution, segmentation, events, and analytics Preferred: Experience in agile delivery environments Preferred: Exposure to regulated industries and complex governance requirements Tech stack Adobe Experience Cloud Adobe Experience Manager (AEM) Adobe Experience Platform (AEP) Adobe Journey Optimizer (AJO) Customer Journey Analytics (CJA) Real-Time CDP Agile
Benefits Medical, vision, and dental insurance Life insurance Short-term and long-term disability insurance 401k Flexible paid time off At least 15 paid holidays per year Paid sick and safe leave Paid parental leave
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Company
Merkle Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
Industry
Business Consulting and Services
Website
https://www.merkle.com
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