Business Analyst

What you'll do

• Act as a bridge between engineering teams and product owners (clients)
• Focus on campaign measurement, data integration, and platform automation
• Analyze APIs such as Meta Marketing API and Google Ads API
• Optimize product feeds to enable AI-powered, scalable, data-driven decision-making
• Gather, document, and prioritize requirements from client stakeholders
• Create and maintain BRDs, FRDs, process flows, and other relevant documentation
• Own and oversee development of measurement frameworks, dashboards, and applications
• Support global and regional rollout of measurement solutions and best practices
• Act as primary liaison between engineering teams, internal and external stakeholders
• Drive regular communication cadences to ensure transparency across stakeholders
• Identify, communicate, and help resolve delivery blockers
• Navigate ambiguous problem statements and evolving requirements
• Coordinate with delivery and team leads to manage bandwidth and resource constraints
• Escalate risks and issues early with impact assessment and mitigation options
• Support seamless handoffs across regions and time zones
• Operate in high-ambiguity environments with limited information
• Lead delivery methodologies such as Scrum ceremonies and Kanban
• Track work items and deliver product increments addressing user feedback

Requirements

• Strong understanding of digital marketing platforms
• Knowledge of paid media metrics (CTR, CPC, CPA, ROAS, conversion value)
• Understanding of funnel-based and outcome-driven measurement
• Knowledge of attribution models (last click, data-driven, MTA)
• Knowledge of product feed optimization
• Working knowledge of Meta Marketing API and Google Ads API
• Ability to interpret API documentation and translate business needs into API requirements
• Validate API outputs and troubleshoot discrepancies
• Familiarity with JSON, REST concepts, and data refresh schedules
• Strong skills in requirement elicitation, functional documentation, and process mapping
• Comfortable working in Agile/hybrid delivery models
• Experience in stakeholder and delivery management
• Experience leading delivery methodologies (Scrum, Kanban)
• Experience tracking work items using Jira
• Excellent communication skills in English
• Quick learning abilities
• Team player
• Strong analytical and problem-solving mindset
• Ability to communicate complex technical concepts to non-technical stakeholders
• Proactive, detail-oriented, and outcome-focused
• Comfortable working across time zones and cross-functional teams

Tech stack