Brand Planner

What you'll do

• Develop audience-first media strategies grounded in data, competitive insights, and marketplace intelligence
• Leverage Tatari's proprietary measurement tools alongside third-party audience platforms to identify where a client's target consumer actually watches, and build a media plan around that
• Use AI tools to surface audience insights, identify patterns across campaigns, and pressure-test strategic assumptions
• Craft clear, compelling narratives that connect strategy to outcomes
• Lead RFP responses from brief intake to submission, managing timelines and coordinating inputs from various stakeholders
• Develop scaling plans for existing clients that show a clear path from current state to growth with strategic rationale
• Create forward-looking scenario plans to help clients visualize media investment potential across budgets and objectives
• Build pricing models, budget allocations, and investment recommendations aligned with client KPIs and Tatari's measurement framework
• Translate complex media strategies into client-ready visuals and executive summaries
• Incorporate AI tools into planning workflow to improve quality without sacrificing strategic rigor
• Create reusable pitch materials including one-pagers, case studies, vertical playbooks, and capability decks
• Contribute to building a repeatable, scalable planning system with templates, response libraries, and best practice documentation
• Track proposal performance and win/loss patterns to improve future submissions

Requirements

• 5+ years of experience in media planning, strategic planning, or client strategy role within linear TV, streaming, or digital video
• Working knowledge of the convergent TV landscape — linear fundamentals (dayparts, networks, ratings, reach/frequency) and the streaming/CTV ecosystem (platforms, targeting, measurement)
• Genuine curiosity about AI and how it can make media planning smarter — with hands-on experience or a demonstrated drive to build it
• Proven track record developing strategic media proposals and supporting new and existing business growth
• Experience working directly with brands, agencies, or advertisers in a client-facing capacity
• Ability to manage multiple workstreams simultaneously without losing strategic quality or missing deadlines
• Curiosity and desire to learn, with particular emphasis for AI
• Preferred: Knowledge of audience measurement platforms (Nielsen, Comscore, VideoAmp, iSpot, etc.)
• Preferred: Familiarity with attribution and conversion measurement for video campaigns
• Preferred: Background in agency planning, network sales planning, or DSP/programmatic environments
• Preferred: Experience developing vertical-specific media strategies (CPG, fintech, DTC, health & wellness, etc.)
• Preferred: Exposure to Salesforce or similar CRM platforms

Tech stack

Benefits