Audience Growth & Engagement Lead

What you'll do

• Execute strategies to distribute content across app surfaces, feeds, and notifications
• Partner with Product to deploy personalization engines and run A/B tests to increase session frequency and time spent
• Help design and implement growth strategy for new and rebuilt app experiences, translating audience insights into product requirements, launch plans, and engagement tactics
• Collaborate with Marketing to design CRM tactics including push notifications and segmentation to nurture users and boost re-engagement
• Maximize yield of content inventory by optimizing advertiser-sponsored content and testing headlines and formats
• Provide critical performance data to Ad Sales to demonstrate ROI
• Define growth metrics, build performance dashboards, and champion a conversion rate optimization mindset
• Leverage content quality to improve app store ratings and reviews
• Act as a translator between departments owning experimentation agenda with Product, aligning lifecycle tactics with Marketing, and providing performance data to Ad Sales

Requirements

• 6+ years of proven track record in a modern, content-driven growth mandate, likely from digital publisher, content platform, or AdTech sector
• Hybrid skill set combining content intuition and technical growth and engagement tactics
• Ability to design algorithmic feed strategies and treat content as a product through rigorous testing
• Strategic authority to negotiate for resources and drive alignment across complex, cross-functional initiatives
• Experience helping architect new or rebuilt app experiences connecting audience insight, content strategy, personalization, and growth tactics

Tech stack