Associate Vice President, Paid Search - EDU at Zeta Global | AdTechTalent
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Zeta Global
Associate Vice President, Paid Search - EDU
paid search google ads microsoft ads performance marketing lead generation higher education team leadership attribution reporting campaign optimization budget management data-driven marketing strategy
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$140K – $160K
Join Zeta Global and work on a role built for experienced AdTech operators.
Key details Location
Remote, United States
Full job description Zeta Global is seeking an Associate Vice President of Paid Search to lead strategy, performance, and growth for Higher Education clients. The role involves defining paid search strategy aligned with enrollment cycles and institutional goals, managing multimillion-dollar budgets across Google Ads and Microsoft Ads, and driving measurable business outcomes. Responsibilities include client strategy leadership, team management, campaign execution, performance analysis, and reporting. Candidates must have 12+ years of paid search experience, expertise in lead generation and performance marketing, strong client communication skills, and experience building teams. Benefits include unlimited PTO, medical/dental/vision coverage, employee equity, discounts, wellness classes, and pet insurance. Salary range is $140,000-$160,000. This is a remote position based in the United States.
What you'll do Define and evolve Paid Search strategy for Higher Education clients aligned to enrollment cycles, program mix, and institutional goals Translate industry trends into scalable, actionable frameworks Similar jobs
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Establish points of view on bidding strategies, funnel optimization, and audience targeting specific to education
Serve as executive sponsor across key Higher Education client relationships, guiding long-term strategy and investment decisions
Oversee performance across portfolio ensuring delivery against KPIs such as CPL, enrollment volume, and efficiency targets
Identify and unlock growth opportunities including new channels, budget expansion, and testing roadmaps
Lead quarterly business reviews and executive presentations focused on business outcomes and forward-looking strategy
Lead, mentor, and develop a Search team ensuring strong performance management and career growth
Define team structure, resourcing models, and capacity planning to support current and future business needs
Elevate team capabilities in platform innovation
Foster a culture of accountability, innovation, and continuous improvement
Ensure best-in-class execution across campaigns including account structure, budget pacing, and optimization strategies
Implement standardized frameworks for testing, reporting, and performance analysis across accounts
Partner with analytics to refine attribution approaches and measurement strategies
Drive consistency and rigor in translating insights into action and client impact
Partner with analytics and operations teams to improve reporting, automation, and scalability
Monitor industry trends, platform changes, and competitive landscape
Deliver clear, data-driven performance reports and insights to clients
Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends
Ensure accuracy, consistency, and timeliness of reporting Requirements 12+ years of relevant paid search experience Deep expertise in lead generation and performance marketing, ideally within Higher Education or similar verticals Proven ability to manage and grow multimillion-dollar budgets across Google Ads and Microsoft Ads Strong track record of driving measurable business outcomes and client growth Exceptional client communication and executive presence Experience building and scaling teams, including talent development and organizational design Advanced analytical mindset, with the ability to translate complex data into clear strategic direction Tech stack Google Ads Microsoft Ads Paid Search Performance Marketing Attribution Reporting Automation
Benefits Unlimited PTO Excellent medical, dental, and vision coverage Employee Equity Employee Discounts Virtual Wellness Classes Pet Insurance
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Company
Zeta Global At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the Impossible™ with superintelligent marketing. Powered by proprietary AI and trillions of real-time signals, the Zeta Marketing Platform (ZMP) brings martech and adtech together – unifying identity, intelligence, and activation in one unified place. We enable marketers to deliver personalized experiences that drive measurable growth in the next era of marketing. At the center of this evolution is Athena by Zeta, our superintelligent conversational agent built for predictable, profitable growth. Seamlessly integrated into the ZMP, Athena helps marketers understand performance, identify opportunities, and take action in real time—surfacing insights on spend, audiences, and campaigns, recommending next best moves, and even launching and optimizing campaigns on their behalf. Behind our platform is a global team of 3,000+ employees driven by innovation, collaboration, and a shared focus on customer success. Founded in 2007 by David A. Steinberg and John Sculley, Zeta is headquartered in New York City. Learn more at www.zetaglobal.com
Industry
Software Development
Website
http://www.zetaglobal.com
Posted
3 months ago
Category: Marketing
United States • 4 months ago
sales programmatic digital advertising
