AdTechTalent
Ad Ops2 months agoHybrid

Kargo

Associate Manager, Research & Insights

digital brand liftad effectivenessresearchanalyticsCTVvideodigitalNielsenUpwaveDynataKantarFoursquareCircanaSambacomScoreeMarketerExcelmedia measurementcampaign setupconsumer insights

Key details

Salary

$75K – $80K

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

New York, US

Full job description

The Associate Research Manager will work closely with Client Services, Media Strategy, and Sales Teams to synthesize and deliver insights from internal and external data supporting ad effectiveness research. This hybrid role requires onsite presence 4 days per week in New York, NY. Responsibilities include liaising with research vendors, supporting study design, field management, data analysis, client deliverables, collaborating with cross-functional teams, participating in client strategy sessions, surfacing trends and consumer insights, establishing campaign measurement processes, and evaluating new media measurement models. Candidates should have 2-3 years experience in research or analytics, expertise in digital brand lift measurement, familiarity with digital, video, and/or CTV, experience with research services such as Nielsen and others, technical knowledge of campaign setup, strong strategic thinking, communication skills, and advanced Excel abilities. Salary range is $75,000 to $80,000 USD.

What you'll do

  • Liaise with industry research vendors daily to assess feasibility, activate campaigns, monitor optimizations, and present findings
  • Provide support in all stages of ad effectiveness research including study design, field management, data analysis, and client deliverables
  • Collaborate closely with cross-functional teams including Sales, Marketing, Operations, and Product to ensure the success of Kargo
  • Participate in client-facing strategy sessions, campaign kick-off meetings, and end-of-campaign result presentations to further relationships with advertisers
  • Internal research expert to stakeholders, surfacing trends, consumer insights, and opportunities from primary research and syndicated sources
  • Establish processes and work closely with internal operations teams to ensure technical campaign measurement setup and tracking
  • Identify, investigate, and evaluate new media measurement models, data sources, and research partners

Requirements

  • 2-3 years of experience in research, analytics, or measurement role
  • Expert in digital brand lift measurement
  • Experience in digital, video, and/or CTV preferred
  • Direct experience with research services like Nielsen, Upwave, Dynata, Kantar, Foursquare, Circana, Samba, comScore, eMarketer, etc.
  • Technical knowledge of campaign setup
  • Strategic thinker with the ability to formulate innovative solutions to complex problems and keep ahead of industry trends
  • Experience supporting advertising agencies and sales/business development teams with consumer insight initiatives
  • Exceptional verbal and written communication skills and demonstrable ability to motivate high-performing teams
  • Excel expert user and ability to extract and manipulate data with a high degree of accuracy

Tech stack

digital brand lift measurementdigitalvideoCTVNielsenUpwaveDynataKantarFoursquareCircanaSambacomScoreeMarketerExcel

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