Associate Manager, Research & Insights

What you'll do

• Liaise with industry research vendors daily to assess feasibility, activate campaigns, monitor optimizations, and present findings
• Provide support in all stages of ad effectiveness research including study design, field management, data analysis, and client deliverables
• Collaborate closely with cross-functional teams including Sales, Marketing, Operations, and Product
• Participate in client-facing strategy sessions, campaign kick-off meetings, and end-of-campaign result presentations
• Serve as internal research expert to stakeholders, surfacing trends, consumer insights, and opportunities from primary research and syndicated sources
• Establish processes and work closely with internal operations teams to ensure technical campaign measurement setup and tracking
• Identify, investigate, and evaluate new media measurement models, data sources, and research partners

Requirements

• 2-3 years of experience in research, analytics, or measurement role
• Expert in digital brand lift measurement
• Experience in digital, video, and/or CTV preferred
• Direct experience with research services like Nielsen, Upwave, Dynata, Kantar, Foursquare, Circana, Samba, comScore, eMarketer, etc.
• Technical knowledge of campaign setup
• Strategic thinker with the ability to formulate innovative solutions to complex problems and keep ahead of industry trends
• Experience supporting advertising agencies and sales/business development teams with consumer insight initiatives
• Exceptional verbal and written communication skills
• Excel expert user with ability to extract and manipulate data with high accuracy

Tech stack