AdTechTalent
Ad Ops2 months agoHybrid

Kargo

Associate Manager, Research & Insights

digital brand liftad effectivenessresearchanalyticsCTVvideo advertisingdigital advertisingmedia measurementExcelclient servicesmedia strategysalesconsumer insights

Key details

Salary

$75K – $80K

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

New York, US

Full job description

The Associate Research Manager role requires 2-3 years experience in research, analytics, or measurement, with expertise in digital brand lift measurement and experience in digital, video, and/or CTV advertising. The role involves working closely with Client Services, Media Strategy, and Sales teams to synthesize and deliver insights from internal and external data. Responsibilities include liaising with research vendors, supporting all stages of ad effectiveness research, collaborating cross-functionally, participating in client strategy sessions, serving as an internal research expert, establishing campaign measurement processes, and evaluating new media measurement models. The position is hybrid, requiring onsite presence 4 days per week in New York, NY. Salary range is $75,000 to $80,000 USD.

What you'll do

  • Liaise with industry research vendors daily to assess feasibility, activate campaigns, monitor optimizations, and present findings
  • Provide support in all stages of ad effectiveness research including study design, field management, data analysis, and client deliverables
  • Collaborate closely with cross-functional teams including Sales, Marketing, Operations, and Product
  • Participate in client-facing strategy sessions, campaign kick-off meetings, and end-of-campaign result presentations
  • Serve as internal research expert to stakeholders, surfacing trends, consumer insights, and opportunities from primary research and syndicated sources
  • Establish processes and work closely with internal operations teams to ensure technical campaign measurement setup and tracking
  • Identify, investigate, and evaluate new media measurement models, data sources, and research partners

Requirements

  • 2-3 years of experience in research, analytics, or measurement role
  • Expert in digital brand lift measurement
  • Experience in digital, video, and/or CTV preferred
  • Direct experience with research services like Nielsen, Upwave, Dynata, Kantar, Foursquare, Circana, Samba, comScore, eMarketer, etc.
  • Technical knowledge of campaign setup
  • Strategic thinker with the ability to formulate innovative solutions to complex problems and keep ahead of industry trends
  • Experience supporting advertising agencies and sales/business development teams with consumer insight initiatives
  • Exceptional verbal and written communication skills
  • Excel expert user with ability to extract and manipulate data with high accuracy

Tech stack

digital brand lift measurementdigital advertisingvideo advertisingCTVNielsenUpwaveDynataKantarFoursquareCircanaSambacomScoreeMarketerExcel

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