Associate Manager, Go-to-Market

What you'll do

• Manage Asana as the central hub for Product Marketing workflows, coordinating intake of requests from Product and Commercial teams and assigning tasks to PMM team members based on defined swimlanes, ownership, and bandwidth
• Ensure workflows reflect priorities set by Product Marketing leadership, maintain visibility into project status, timelines, and team capacity, and proactively follow up to keep deliverables on track while flagging risks or delays
• Develop standardized GTM workflows and templates to support different types of initiatives, such as product launches, partnership announcements, and sales enablement programs
• Support the development and execution of internal communications, including regular updates for executive leadership and the Senior Leadership Team, as well as company-wide announcements
• Assist in coordinating external communications for product launches and updates, including client messaging, release communications, and promotional email campaigns tied to broader GTM initiatives
• Contribute to developing clear, timely messaging for service updates or unexpected issues, ensuring stakeholders and clients are informed with accuracy and clarity

Requirements

• 4+ years of experience in marketing operations, sales enablement, field marketing, or B2B marketing
• Ability to manage multiple workstreams and maintain strong attention to detail in a fast-paced environment
• Strong, hands-on experience with project management tools such as Asana or Monday.com, including workflow setup, intake management, task assignment, and reporting/dashboard creation
• Experience working with CRM platforms such as Salesforce to build and segment client contact lists for targeted communications
• Excellent writing and editing skills, with the ability to synthesize technical concepts into clear and concise messaging
• Familiarity with tools like Google Workspace, Marketo, or HubSpot, and basic data reporting
• Experience using Large Language Models (LLMs) such as ChatGPT and Google Gemini to automate and scale content production efficiency is a plus
• A collaborative mindset with excellent interpersonal skills and a comfort level working across departments and time zones

Tech stack

Benefits