Associate Director, Product Marketing (Verticals)

Key details

Full job description

Associate Director of Product Marketing - Verticals role based in New York City. Responsible for owning go-to-market strategy and execution for key verticals including Political, Pharma, Gambling, and emerging verticals like Auto and Travel. Duties include building repeatable launch processes, enabling sales teams with vertical-specific messaging, partnering with sales to grow account share and new segments, collaborating with Product on market insights and roadmap, and working with marketing on content strategies. Requires deep knowledge of regulated and emerging advertising categories, programmatic advertising fundamentals, strong execution skills, launch leadership, sales-driven GTM expertise, market intelligence synthesis, and excellent communication skills. Hybrid work schedule with 3 days in office and 2 remote. Benefits include paid leave, healthcare, commuter benefits, wellness programs, unlimited discretionary time off, and in-office catered lunches. Salary range $185,000 to $210,000 USD.