AdTechTalent
Marketing1 month agoRemote

Zeta Global

Associate Director, Paid Search

paid searchGoogle AdsMicrosoft AdsSA360campaign managementdigital marketingclient managementbudget managementGA4performance maxshopping adsvehicle adsmentorship

Key details

Salary

$80K – $120K

Employment type

Full-time

Seniority

Director

Years experience

5-10

Location

Remote, United States

Full job description

Zeta Global seeks a Paid Search Associate Director to lead client relationships and execute paid search campaigns. Responsibilities include client strategy, campaign management across Google Ads, Microsoft Ads, and SA360, team mentorship, and data-driven reporting. Requires 5+ years paid search experience, managing $500k+ monthly budgets, and proficiency with Google Ads, SA360, Microsoft Ads, and Google Ads Editor. Preferred experience with GA4, Shopping, Vehicle Ads, Performance Max campaigns, and relevant certifications. Benefits include unlimited PTO, medical/dental/vision coverage, employee equity, discounts, wellness classes, and pet insurance. Salary range $80,000 - $120,000. Role can be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.

What you'll do

  • Serve as the primary client contact for paid search strategy and performance discussions
  • Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals
  • Proactively identify areas for optimization and innovation across accounts
  • Oversee end-to-end execution of paid search campaigns including account setup, budget pacing, optimization, and reporting
  • Actively manage campaigns and monitor performance across Google Ads, Google Ads Editor, Microsoft Ads, and SA360
  • Establish testing frameworks and innovation pipelines to continuously improve results
  • Translate insights into actionable next steps that drive measurable client impact
  • Collaborate with internal teams to ensure campaign execution aligns with client objectives
  • Provide mentorship and guidance to junior team members ensuring best practices are consistently applied
  • Deliver clear, data-driven performance reports and insights to clients
  • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends
  • Ensure accuracy, consistency, and timeliness of reporting

Requirements

  • 5+ years of relevant paid search experience
  • Hands-on experience managing monthly campaign budgets of $500k+
  • Experience with Google Ads, SA360, Microsoft Ads, and Google Ads Editor
  • Meticulous attention to detail
  • Preferred: Experience with GA4
  • Preferred: Experience with Shopping, Vehicle Ads, and Performance Max campaigns
  • Preferred: Google Ads and Microsoft Ads certification

Tech stack

Google AdsGoogle Ads EditorMicrosoft AdsSA360GA4Shopping campaignsVehicle AdsPerformance Max campaigns

Benefits

Unlimited PTOExcellent medical, dental, and vision coverageEmployee EquityEmployee DiscountsVirtual Wellness ClassesPet Insurance

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