Associate Director, Media Planning

What you'll do

• Lead the development of strategic media plans and proposals that support new business and account growth
• Own the end-to-end planning process for RFPs and proactive proposals, ensuring accuracy, clarity, and on-time delivery
• Present media strategies and recommendations to sales teams and internal stakeholders; manage updates as campaign details evolve
• Guide campaign design across channels including display, video, social, email, streaming audio, CTV and DOOH
• Translate campaign goals into specific audience, inventory, and targeting recommendations using internal and third-party data
• Act as a subject-matter expert on products, solutions, and media capabilities for sales and internal partners
• Collaborate closely with sales, analytics, partnerships, supply and other teams to ensure alignment on goals, timelines, and deliverables
• Capture and share market and client feedback to inform planning approaches and product improvements
• Help build and maintain proposal templates, reference materials, and best practices
• Continuously improve proposal quality, workflows, and planning processes to increase efficiency and consistency

Requirements

• Minimum 5 years of experience in digital media planning, strategy, or online advertising
• Strong understanding of digital ad metrics, FX rates, benchmarks, analysis, and pricing models (CPM, CPC, CPA)
• Experience planning across multiple advertising categories and using data to inform recommendations
• Advanced working knowledge of Excel and PowerPoint
• Ability to work independently while contributing to a collaborative team environment

Tech stack

Benefits