Associate Director, Media Planning at Zeta Global | AdTechTalent
Programmatic3 months agoHybrid
Zeta Global
Associate Director, Media Planning
media planningprogrammaticdigital advertisingRFPmedia strategyadvertising metricsCPMCPCCPAExcelPowerPointCTVDOOHstreaming audiosocial mediaemail marketing
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Director
Years experience
5-10
Location
London, United Kingdom
Full job description
Associate Director, Media Planning role in the EMEA Activation team supporting UK programmatic sales. Lead strategic media plans and RFP/RFI responses, partnering with sales and cross-functional teams to deliver KPI-driven proposals. Responsibilities include managing end-to-end planning, presenting media strategies, guiding campaign design across multiple channels (display, video, social, email, streaming audio, CTV, DOOH), translating campaign goals into audience and targeting recommendations, acting as subject-matter expert, collaborating with internal teams, capturing market feedback, maintaining proposal templates, and improving workflows. Requires minimum 5 years experience in digital media planning or online advertising, strong understanding of digital ad metrics and pricing models (CPM, CPC, CPA), experience across multiple advertising categories, advanced Excel and PowerPoint skills, and ability to work independently and collaboratively. Benefits include excellent medical, dental, and vision coverage. Position is full-time and hybrid based in London, UK.
What you'll do
Lead the development of strategic media plans and proposals that support new business and account growth
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Own the end-to-end planning process for RFPs and proactive proposals, ensuring accuracy, clarity, and on-time delivery
Present media strategies and recommendations to sales teams and internal stakeholders; manage updates as campaign details evolve
Guide campaign design across channels including display, video, social, email, streaming audio, CTV and DOOH
Translate campaign goals into specific audience, inventory, and targeting recommendations using internal and third-party data
Act as a subject-matter expert on products, solutions, and media capabilities for sales and internal partners
Collaborate closely with sales, analytics, partnerships, supply and other teams to ensure alignment on goals, timelines, and deliverables
Capture and share market and client feedback to inform planning approaches and product improvements
Help build and maintain proposal templates, reference materials, and best practices
Continuously improve proposal quality, workflows, and planning processes to increase efficiency and consistency
Requirements
Minimum 5 years of experience in digital media planning, strategy, or online advertising
Strong understanding of digital ad metrics, FX rates, benchmarks, analysis, and pricing models (CPM, CPC, CPA)
Experience planning across multiple advertising categories and using data to inform recommendations
Advanced working knowledge of Excel and PowerPoint
Ability to work independently while contributing to a collaborative team environment
Tech stack
ExcelPowerPointdigital media planningprogrammatic advertisingdisplay advertisingvideo advertisingsocial media advertisingemail marketingstreaming audioCTVDOOH
Benefits
Excellent medical, dental and vision coverage
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