Merkle seeks an Analytics Consultant with hands-on experience in Adobe Customer Journey Analytics to analyze quantitative and qualitative marketing data and deliver actionable insights. Responsibilities include data extraction, visualization, building data pipelines, creating dashboards, and communicating findings to stakeholders. The role requires 2+ years of quantitative analysis experience, proficiency with BI tools (Tableau, Power BI), Adobe CJA certification or equivalent experience, advanced Excel and PowerPoint skills, and US citizenship with ability to pass government background check. The position is full-time, remote based in Michigan, with a salary range of $68,000-$96,000 and benefits including medical, dental, vision, life insurance, disability, 401k, paid time off, holidays, sick leave, and parental leave.
What you'll do
Analyze quantitative and qualitative data using software and manual techniques
Interpret and present results using graphs, charts, and visualization mapping
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Extract and shape data from internal and external sources for reports and presentations
Make data visually appealing and simple for end-users
Aggregate data from various sources to build streamlined data pipelines
Build and maintain Customer Journey Analytics data views, segments, calculated metrics, and Workspace projects
Identify key metrics and build executive-facing dashboards
Identify business levers, establish cause and effect, perform analyses, and communicate findings
Validate data quality and perform QA before deliverables reach clients
Stay current on industry trends and emerging analytics technology
Proactively identify opportunities to improve analytical tools, techniques, and processes
Package deliverables for reuse by other teams including rationale and metadata
Maintain project plans, manage day-to-day tasks, and meet deadlines
Work effectively across teams to ensure client satisfaction
Present findings to small groups or large audiences, on camera or in person
Adapt to new technology and AI tools as they become available
Requirements
US citizenship and ability to pass US Government background check including fingerprinting
Bachelor's degree or equivalent experience in statistics, analytics, economics, or related quantitative field
Hands-on experience with BI and digital analytics tools (Tableau, Power BI)
2+ years of experience in quantitative analysis, ideally in marketing or agency context
Adobe Certified Professional – Adobe Customer Journey Analytics Business Practitioner (exam AD0-E608) or higher, and/or 1+ years hands-on experience with Adobe CJA
Advanced Excel and strong PowerPoint skills
Familiarity with debugging webpages to identify data passed into web analytics tools
Medical, vision, and dental insuranceLife insuranceShort-term and long-term disability insurance401kFlexible paid time offAt least 15 paid holidays per yearPaid sick and safe leavePaid parental leaveCompliance with applicable state and local employee leave laws
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