AdTechTalent
Data Science21 days agoHybrid

Merkle

Analytics Consultant

data analyticsgoogle analyticsgoogle marketing platformamplitudesqldata visualizationdashboardbigquerygoogle clouddigital marketingconsultingdata science

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

0-2

Location

Stockholm, Sweden

Full job description

Data & Analytics Consultant role at Merkle Sweden, a dentsu company. The consultant advises clients on collecting, understanding, and activating data from digital channels to improve customer experiences and business results. The role involves working closely with clients and colleagues in Stockholm or Gothenburg. Responsibilities include analyzing data, recommending measurement setups, maintaining expertise in Google Analytics, Google Marketing Platform, and Amplitude, creating dashboards, presenting insights, managing multiple projects, and guiding clients on data-driven strategies. Requirements include at least 2 years of experience in digital analytics or data insight roles, strong SQL and database knowledge, proficiency in Google Analytics and Google Marketing Platform, data visualization skills, presentation skills, and fluency in Swedish and English. Preferred qualifications include experience with Google Tag Manager, other analytics tools, consulting, Google Cloud Platform (BigQuery), and statistics education. Benefits include collective agreement, wellness allowance, 30 days vacation, flexible hybrid work, and career development opportunities.

What you'll do

  • Analyze data and deliver insights that contribute to improved business results
  • Recommend measurement and analysis setups based on client business goals and needs
  • Develop and maintain specialist knowledge in Google Analytics, Google Marketing Platform and Amplitude
  • Create dashboards and visualizations to help clients track key KPIs in real time
  • Present analyses, insights and recommendations to clients and internal stakeholders
  • Manage multiple clients and projects simultaneously
  • Help clients organize themselves for data-driven work and lead strategic questions in data collection and analysis
  • Contribute to the development of Merkle as a leading player in data and analytics

Requirements

  • At least 2 years experience in a similar role within digital analytics, data or insight work
  • Experience working with large datasets and good understanding of SQL and databases
  • Solid experience with Google Analytics and Google Marketing Platform
  • Ability to analyze data and translate insights into concrete recommendations
  • Experience with data visualization and dashboard tools
  • Good presentation skills and experience communicating complex information to various audiences
  • Fluent in Swedish and English, both spoken and written
  • Preferred: experience implementing and configuring Google Analytics and Google Tag Manager
  • Preferred: experience with other measurement, analysis and visualization tools
  • Preferred: consulting experience
  • Preferred: experience with Google Cloud Platform, especially BigQuery
  • Preferred: statistics education from university or college

Tech stack

Google AnalyticsGoogle Marketing PlatformAmplitudeSQLGoogle Tag ManagerGoogle Cloud PlatformBigQuerydashboard toolsdata visualization

Benefits

Collective agreement5000 SEK wellness allowance30 days vacation entitlementFlexibility with a mix of working from office and homeMany career and development opportunities

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