Analyst, Traffic Quality

What you'll do

• Monitor and analyze data sets to identify anomalies, invalid traffic, and ad fraud schemes
• Develop and refine detection models, heuristics, and automated rules to mitigate fraud
• Evaluate traffic ecosystem health through continuous auditing for quality and compliance
• Conduct deep-dive investigations into suspicious actors to dismantle malicious operations
• Resolve complex traffic quality escalations and advertiser disputes with data-driven justifications
• Educate stakeholders on inventory guidelines, resources, and optimization
• Partner with Product and Engineering teams to design and implement anti-fraud features
• Translate complex data findings into actionable insights and strategic recommendations
• Uphold industry standards and best practices such as MRC guidelines and TAG compliance

Requirements

• BA/BS required
• 2+ years of experience in an Internet environment; 2 years of ad-tech experience a plus
• Prior experience in client-facing roles
• Expert-level proficiency in Excel, including pivot tables and VLOOKUP
• Experience writing and executing SQL queries to extract and analyze data
• Solid understanding of basic internet protocols and web technologies, including IP addresses, user agent strings, and network call tracing
• Strong problem-solving skills with ability to connect data points and spot subtle anomalies
• Ability to articulate findings clearly and defend data-driven conclusions
• Fast learner able to adapt to evolving tactics of nefarious actors
• Strong ethical compass and desire to protect advertisers, partners, and platform integrity

Tech stack

Benefits