The Trade Desk

Digital Turbine
Agency Development Director
Key details
Salary
$248K – $345K
Employment type
Full-time
Seniority
Lead
Years experience
10+
Location
New York, New York, United States
Full job description
The Agency Development Partnership Lead will develop and execute strategic engagement plans with agency holding companies and their operating agencies to establish Digital Turbine as a preferred partner and unlock advertiser demand. Responsibilities include leading agency partnership strategy with major holding companies, negotiating partnership agreements, managing engagement models, collaborating with sales teams to facilitate advertiser spend, supporting agency-led opportunities, and working cross-functionally to meet agency needs. Requires 10+ years in digital advertising with deep knowledge of agency structures, strong networks, expertise in mobile media/programmatic, excellent communication and negotiation skills, and experience in data integrations. Compensation range is $248,000-$345,000 plus benefits including stock options, unlimited PTO, and performance bonuses. This is a hybrid role based in New York, NY.
What you'll do
- Develop and lead Digital Turbine’s agency partnership strategy across selected/prioritized major holding companies (WPP, Omnicom/IPG, Publicis, Dentsu)
- Negotiate and activate preferred global partnership agreements with a priority focus in the US Market and support local teams with local agreements
- Build and manage a structured engagement model to deepen relationships
- Identify and progress joint resolution opportunities with agency partners or Digital Turbine
- Collaborate with regional and vertical ad sales teams to facilitate account level advertiser spend
- Support agency-led/assisted opportunities
- Partner with Sales Leads to open doors and position Digital Turbine as a strategic mobile media investment partner
- Act as a trusted advisor to agency investment and strategy leaders providing insights, data and best practices
- Work cross-functionally with sales, account management, product and marketing to ensure agency related needs are met
- Establish reporting and tracking mechanisms to monitor pipeline growth, spend attribution, and partnership health
Requirements
- 10+ years experience in digital advertising, preferably in agency development, sales, or business development roles at an ad/marketing tech, mobile, or media company
- Deep understanding of agency holding/operating company structures, buying processes, and decision hierarchies
- Proven track record in building strategic partnerships that drive scalable revenue outcomes
- Deeply networked across the Agency Holding / Operating Company landscape
- Strong relationships or existing networks within major agencies
- Expertise in mobile media, programmatic and/or app ecosystem strongly preferred
- Excellent communication, presentation, and negotiation skills
- Ability to operate cross-functionally, balancing strategic thinking with executional rigor
- Experience in data resolution and integrations, ideally partnering with agency holding/operating companies and their product/tech organizations to build joint solutions
Tech stack
Benefits
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