Ad Operations Specialist

What you'll do

• Set up, manage, monitor, and optimize display, native, and video advertising campaigns across Taboola's advertising platforms
• Manage campaign setup and execution on Taboola's DSP (Realize) ensuring alignment with client objectives and platform best practices
• Perform comprehensive QA checks for campaign launches, tracking implementation, creative rendering, and campaign delivery
• Monitor campaign health, pacing, budget utilization, and delivery to identify optimization opportunities
• Troubleshoot campaign delivery, tracking, targeting, and technical issues collaborating with Product and Engineering teams
• Analyze campaign performance data and prepare actionable reports for internal stakeholders and clients
• Leverage SQL and analytical tools to investigate campaign performance, validate data, identify anomalies, and support decision-making
• Utilize AI tools and automation to improve reporting quality, streamline workflows, enhance productivity, and reduce manual effort
• Collaborate with Account Management, Customer Success, Product, and Engineering teams to deliver exceptional customer experience
• Contribute to process improvement initiatives, documentation, knowledge sharing, and operational excellence projects
• Stay updated with emerging trends in digital advertising, programmatic technologies, AI, privacy regulations, and Ad Tech innovations

Requirements

• 2+ years of experience in Digital Marketing, Ad Operations, Programmatic Advertising, or the Ad Technology industry
• Strong understanding of the programmatic advertising ecosystem including DSPs, SSPs, DMPs, Ad Exchanges, Ad Servers, and RTB fundamentals
• Hands-on experience with campaign trafficking, optimization, troubleshooting, and performance monitoring across display, native, and video advertising platforms
• Good understanding of digital advertising KPIs and pricing models including CPM, vCPM, CPC, CPCV, CPA, CPA Goal, ROAS, and CPC Goal
• Proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, Index-Match, advanced formulas, data analysis, and reporting)
• Working knowledge of SQL for querying, validating, analyzing, and troubleshooting campaign, advertiser, and performance datasets
• Excellent problem-solving skills with ability to investigate campaign delivery issues and identify root causes using data
• Strong communication and stakeholder management skills with ability to collaborate across global teams

Tech stack

Benefits