Ad Operations Specialist role based in Gurugram office. Responsible for setup, execution, optimization, and delivery of digital advertising campaigns across display, native, and video platforms. Requires 2+ years experience in digital marketing, ad operations, or programmatic advertising. Must have strong understanding of programmatic ecosystem (DSPs, SSPs, DMPs, Ad Exchanges, Ad Servers, RTB), campaign trafficking, optimization, troubleshooting, and performance monitoring. Proficiency in Excel and SQL required. Experience with AI tools and programming basics (JavaScript, HTML) is a plus. Responsibilities include campaign management on Taboola's DSP, QA checks, monitoring campaign health, troubleshooting, data analysis, reporting, workflow automation, and collaboration with cross-functional teams. Hybrid work model with competitive benefits.
What you'll do
Set up, manage, monitor, and optimize display, native, and video advertising campaigns across Taboola's advertising platforms
Manage campaign setup and execution on Taboola's DSP (Realize) ensuring alignment with client objectives and platform best practices
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Requirements
2+ years of experience in Digital Marketing, Ad Operations, Programmatic Advertising, or the Ad Technology industry
Strong understanding of the programmatic advertising ecosystem including DSPs, SSPs, DMPs, Ad Exchanges, Ad Servers, and RTB fundamentals
Hands-on experience with campaign trafficking, optimization, troubleshooting, and performance monitoring across display, native, and video advertising platforms
Good understanding of digital advertising KPIs and pricing models including CPM, vCPM, CPC, CPCV, CPA, CPA Goal, ROAS, and CPC Goal
Proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, Index-Match, advanced formulas, data analysis, and reporting)
Working knowledge of SQL for querying, validating, analyzing, and troubleshooting campaign, advertiser, and performance datasets
Excellent problem-solving skills with ability to investigate campaign delivery issues and identify root causes using data
Strong communication and stakeholder management skills with ability to collaborate across global teams
Competitive benefits and a supportive work environmentHybrid work model encouraging both in-office collaboration and remote productivityOpportunity to work with industry leaders and leading publishers and advertisers
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