Smadex is seeking an Ad Operations Analyst with experience in the VAS industry, preferably from ad networks or performance marketing. The candidate should understand subscription-driven user acquisition, campaign performance metrics (CPA, CR, CTR, CPM), user journey, and data-based optimization. Responsibilities include building and managing user acquisition campaigns using Smadex DSP, applying VAS knowledge to campaign behavior and subscription performance, coordinating with internal teams, A/B testing creatives and landing pages, monitoring campaign performance, troubleshooting issues, and identifying optimization opportunities. Requirements include experience in Ad Operations or related roles, strong analytical skills, proficiency in Microsoft Excel, knowledge of SQL and BI tools is a plus, excellent English communication, and legal work authorization in Spain. The role is full-time, hybrid (2 days remote), based in Barcelona. Benefits include a young motivated team, office with rooftop terrace, LinkedIn Learning access, gym allowance, and team-building events.
What you'll do
Use Smadex DSP to build, launch, and operate user acquisition campaigns following best industry practices
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Manage day-to-day execution of campaign strategies focusing on CPA, CR, CTR, CPM
Apply VAS industry knowledge to understand campaign behavior, conversion flows, carrier dynamics, and subscription performance
Coordinate with internal teams to align technical setups with client objectives
A/B test creative strategies and landing pages to identify winning assets and scale results
Provide relevant insights and feedback before campaign launches to ensure success and client satisfaction
Monitor campaign delivery and performance daily and make strategic adjustments
Troubleshoot campaign performance, delivery, tracking, or conversion issues and propose next steps
Collaborate with internal teams to identify optimization opportunities across geos, carriers, OS, creatives, exchanges, publishers, and landing pages
Requirements
Previous experience in the VAS industry, especially in mobile subscription services, carrier billing, aggregators, content providers, ad networks, or performance marketing
Experience in Ad Operations, Campaign Management, User Acquisition, Performance Marketing, or Account Management
Strong understanding of performance-driven metrics such as CPA, CR, CTR, CPM, CVR, delivery, pacing, and campaign optimization
Knowledge of subscription-based user acquisition, landing page flows, carrier targeting, and mobile conversion funnels
Strategic mindset to use data to launch, monitor, and improve campaigns
Proactive and action-oriented approach from launch to strategic follow-up
Attention to detail ensuring campaign settings are perfect before going live
Soft skills including feedback hunger, critical thinking, and ability to thrive in fast-paced environments
Excellent command of Microsoft Excel
Knowledge of SQL, datasets, BI tools or similar data tools is a plus
Excellent English communication skills, both written and spoken
Legal permit to work in Spain (no visa sponsorship provided)
Tech stack
Smadex DSPMicrosoft ExcelSQLBI tools
Benefits
Highly motivated and young teamOffice located in the heart of Barcelona with rooftop terrace, barbeque, and fully stocked fridgeWork from home 2 days per weekAccess to LinkedIn LearningMonthly gym allowance (DiR Gym or Wellhub)Regular team-building eventsFun and friendly work environment with diverse international team
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