Activation Operations Analyst

What you'll do

• Monitor live Deal ID performance and delivery across DSPs, SSPs, and internal ad serving platforms
• Track key metrics including impressions, win rates, bid rates, spend, fill rate, and revenue performance
• Identify delivery issues such as under-delivery, pacing discrepancies, or bid suppression
• Ensure deals deliver according to agreed targeting, pricing, and inventory parameters
• Investigate issues impacting live deals including deal not receiving bids, low win rate or unexpected bid behavior, DSP targeting mismatches, pricing/floor conflicts, and supply path or seat configuration issues
• Work with internal DSP traders, SSP partners, and internal product/engineering teams to resolve technical problems
• Diagnose issues across platforms such as bid requests, deal targeting, inventory eligibility, and auction dynamics
• Analyze performance trends and proactively recommend optimizations
• Recommend configuration adjustments including deal priority, floor pricing, inventory packages, and targeting parameters
• Identify opportunities to increase delivery, revenue, and buyer satisfaction
• Devise new tactics, strategies, and frameworks for optimization
• Partner closely with Sales and Account Management for deal expectations
• Collaborate with Product to roll out new programmatic products, features, and capabilities
• Collaborate with programmatic strategy teams and Product/Engineering for platform troubleshooting
• Provide operational support for escalations from buyers or internal stakeholders
• Build and maintain post-activation reporting dashboards
• Deliver insights on delivery trends, buyer behavior, and auction dynamics
• Provide regular updates on deal health and performance
• Analyze bid data to resolve technical bid activity issues
• Review and analyze bid data and historical marketplace activity to improve PMP performance and delivery
• Leverage AI-assisted tools to enhance operational efficiency and analytical capabilities
• Apply AI-driven approaches to streamline reporting, documentation, deal analysis, and troubleshooting workflows
• Utilize AI tools to identify patterns in deal performance data and surface optimization opportunities
• Stay current on emerging AI capabilities and integrate them into daily operations
• Develop and document standard operating procedures for post-activation deal monitoring
• Identify recurring issues and recommend workflow improvements
• Provide troubleshooting and QA support to address campaign performance issues
• Other duties as assigned

Requirements

• 2-5 years of experience in programmatic advertising operations, digital advertising analytics, or technical ad operations roles with strong programmatic knowledge
• Strong understanding of Deal IDs, PMP deals, programmatic guaranteed, and open auction dynamics
• Deep knowledge of the programmatic ecosystem, including SSP and ad server technologies, DSPs, auction mechanics, identity and addressability, and cross-platform video supply
• Familiarity with major DSPs (e.g., The Trade Desk, Google DV360)
• Familiarity with SSPs/exchanges (e.g., Magnite, PubMatic)
• Ability to analyze auction data and identify delivery issues quickly
• Proficiency with analytics and reporting tools (e.g., Looker or similar BI dashboards)
• Strong troubleshooting and problem-solving skills
• Experience working cross-functionally with sales, buyers, and technical teams
• Strong communication skills for translating technical issues into clear explanations
• Detail-oriented with strong operational rigor
• Comfortable managing large volumes of live deals simultaneously
• Proactive mindset for identifying issues before buyers escalate
• Ability to work independently with moderate guidance while knowing when to escalate
• Highly organized and self-motivated with a track record of delivering against goals
• Comfort working with AI-assisted tools and a demonstrated willingness to integrate AI into day-to-day workflows (e.g., Microsoft Copilot, Glean, large language models)
• Bachelor's degree or equivalent experience

Tech stack

Benefits