VP, Data Cloud Consulting

What you'll do

• Develop, mentor, and train a high-performing team of Consultants on best practices for diagnosing, structuring, and solving complex client business challenges using strategic, data-driven, and methodical consulting approaches
• Establish repeatable frameworks, problem-solving methodologies, and consultative processes that drive consistency, scalability, and measurable client outcomes across engagements
• Identify and mentor rising talent within the team or region to build a bench of future consultants and support succession planning
• Foster a collaborative and innovative culture, promoting professional growth and knowledge sharing within the team
• Partner across Data Cloud, Product, and Engineering teams to provide feedback on evolving client needs, shape roadmap priorities, and identify scalable consulting solutions or automation opportunities
• Design comprehensive data strategies based on client goals, identifying both first-party (1P) and third-party (3P) data use cases that optimize performance in paid or owned channels
• Translate client business goals into actionable, insight-driven media and CRM plans, and develop strategic recommendations that maximize marketing ROI
• Translate complex data visualizations and dashboards into clear tactical roadmaps and collaborate internally on step-by-step plans for activation by channel
• Operationalize use of generative AI and predictive analytics tools to streamline consulting workflows, proposal generation, and client storytelling; train team members and evangelize AI-first thinking
• Identify gaps in current data visualizations and dashboards that will result in added revenue opportunities for a broad range of clients
• Drive the development and implementation of innovative marketing measurement frameworks, measuring the impact of omnichannel strategies on brand and performance goals
• Advise clients on optimizing customer journeys through marketing funnel diagnostics and optimization
• Identify and evaluate new data sets to create differentiators by delivering deeper understanding of campaign performance and impact on customer value
• Serve as a trusted advisor to C-suite executives and senior leaders, identifying data-driven quick wins that produce incremental revenue
• Standardize development of proformas for prospects and clients projecting quarterly revenue impact from data-driven audience and campaign recommendations
• Support Sales SVPs in pitching incremental campaign strategies and expanded channel recommendations that result in added revenue
• Build data intelligence workshops and playbooks for top tier accounts outlining a crawl/walk/run vision for data intelligence aligned to client goals
• Develop new data-driven storytelling capabilities that explain what drives engagement and why, building frameworks for automation
• Collaborate with Account Teams and Sales to identify expansion opportunities and track contribution; report impact to upper management weekly

Requirements

• 12+ years of experience in data-driven marketing strategy, campaign measurement, and client engagement/growth roles
• Hands-on experience leading strategic planning, brand, and performance marketing programs
• Experience with advanced data segmentation strategies, statistical testing methods, and multi-touch attribution models
• Excellent ability to synthesize data into insights and develop actionable recommendations and roadmaps
• Exceptional communication skills to collaborate and present to C-Level Executives and cross-functional teams
• Proven track record in developing audience strategies, campaign measurement frameworks, and leveraging addressable/people-based marketing to solve real business outcomes

Tech stack