VP, Data Cloud Consulting at Zeta Global | AdTechTalent
Marketing3 months agoRemote
Zeta Global
VP, Data Cloud Consulting
vpmarketingdata-driven marketingconsulting1st party data3rd party datagenerative AIpredictive analyticscampaign measurementomnichannelcustomer journeydata segmentationstatistical testingmulti-touch attributionC-level communicationstrategic planningaudience strategyperformance marketing
Key details
Salary
$180K – $200K
Employment type
Full-time
Seniority
Vp
Years experience
10+
Location
Remote, United States
Full job description
Zeta Global seeks a Vice President of Consulting to lead and scale a consulting organization delivering data-driven marketing strategy, measurement, and activation. The role involves overseeing multiple consulting disciplines, shaping client strategy, solving complex business problems, and driving measurable outcomes. Requires executive leadership, deep marketing and data expertise, and hands-on execution. Responsibilities include team development, establishing consulting frameworks, designing data strategies using 1st and 3rd party data, translating business goals into media and CRM plans, operationalizing AI and predictive analytics, developing marketing measurement frameworks, advising clients on customer journey optimization, and serving as a trusted advisor to C-suite executives. Requires 12+ years experience in data-driven marketing strategy, campaign measurement, and client growth with strong communication skills and a proven track record in audience strategies and performance marketing. Salary range $180,000 - $200,000. Remote position based in the United States.
What you'll do
Develop, mentor, and train a high-performing team of Consultants on best practices for diagnosing, structuring, and solving complex client business challenges using strategic, data-driven, and methodical consulting approaches
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Requirements
12+ years of experience in data-driven marketing strategy, campaign measurement, and client engagement/growth roles
Hands-on experience leading strategic planning, brand, and performance marketing programs
Experience with advanced data segmentation strategies, statistical testing methods, and multi-touch attribution models
Excellent ability to synthesize data into insights and develop actionable recommendations and roadmaps
Exceptional communication skills to collaborate and present to C-Level Executives and cross-functional teams
Proven track record in developing audience strategies, campaign measurement frameworks, and leveraging addressable/people-based marketing to solve real business outcomes
Tech stack
1st party data3rd party datagenerative AIpredictive analyticsdata segmentationstatistical testingmulti-touch attribution
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