AdTechTalent
Programmatic4 days agoRemote

Merkle

Senior Platform Architect (SFMC)

Salesforce Marketing CloudAMPscriptSSJSSQLGTLREST APISOAP APISFMC Connectordigital messagingemail marketingSMSmobile pushCAN-SPAMGDPRconsultingplatform architecture

Key details

Salary

$94K – $130K

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Remote, United States

Full job description

Senior Platform Architect role requiring 5+ years hands-on Salesforce Marketing Cloud experience. Responsibilities include designing and supporting scalable SFMC solutions, translating business requirements into technical configurations, conducting platform audits, building automations and journeys, developing with AMPscript, SSJS, SQL, GTL, and supporting REST and SOAP API integrations. Acts as technical advisor to clients, provides recommendations, documents solutions, collaborates with teams, troubleshoots issues, and ensures on-time delivery. Requires Salesforce certifications preferred. Must have consulting experience and knowledge of digital messaging best practices and compliance (CAN-SPAM, GDPR). Salary range $94,000 - $130,000. Benefits include medical, vision, dental, life insurance, disability, 401k, paid time off, holidays, sick leave, and parental leave. Remote position based in Colorado with flexible work arrangements.

What you'll do

  • Design and support scalable SFMC solutions for assigned clients
  • Translate business requirements into clear, implementable technical configurations
  • Conduct platform audits and health checks to identify risks and optimization opportunities
  • Build and refine automations, journeys, segmentation logic, and campaign workflows
  • Develop solutions using AMPscript, SSJS, SQL, and GTL
  • Support REST and SOAP API integrations in partnership with senior technical leaders
  • Maintain a strong understanding of SFMC data architecture including Data Extensions, Automations, Journey Builder, and Contact Builder
  • Serve as the primary technical subject matter expert for assigned clients
  • Provide proactive recommendations and guidance on new capabilities and best practices
  • Explain technical topics clearly for technical and non-technical audiences
  • Contribute to client engagement roadmaps aligned to business goals and digital marketing standards
  • Create and maintain solution documentation such as workflow diagrams and technical specifications
  • Contribute to internal best practices, reusable assets, and shared delivery standards
  • Document platform patterns and lessons learned to strengthen internal capabilities
  • Work closely with developers, project managers, strategists, and analytics teams
  • Troubleshoot platform issues and escalate complex problems when needed
  • Stay current on SFMC releases and apply updates to client solutions
  • Ensure reliable, high-quality, on-time delivery across all technical workstreams

Requirements

  • 5 or more years of hands-on Salesforce Marketing Cloud Engagement experience
  • Proficiency in AMPscript, SSJS, SQL, and familiarity with GTL
  • Experience with REST and SOAP API integrations
  • Strong understanding of platform components including Data Extensions, Contact Builder, Audience segmentation, Journey Builder, and Automation Studio
  • One or more Salesforce certifications preferred such as Marketing Cloud Email Specialist, Administrator, Marketing Cloud Consultant, or Developer
  • Experience with SFMC Connector or similar integration methods
  • Background in technical implementation, development, or platform configuration
  • Experience in a client-facing or consulting role
  • Ability to communicate technical concepts clearly
  • Strong problem-solving skills and comfort working through ambiguity
  • Ability to lead requirements gathering and technical discovery sessions
  • Understanding of digital messaging best practices across email, SMS, and mobile or push channels
  • Familiarity with CAN-SPAM, GDPR, and related compliance requirements

Tech stack

Salesforce Marketing CloudAMPscriptSSJSSQLGTLREST APISOAP APISFMC Connector

Benefits

Medical, vision, and dental insuranceLife insuranceShort-term and long-term disability insurance401kFlexible paid time offAt least 15 paid holidays per yearPaid sick and safe leavePaid parental leaveCompliance with Colorado Healthy Families and Workplaces Act

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