Senior Manager, Insights and Analytics at Zeta Global | AdTechTalent
Data Science3 months agoRemote
Zeta Global
Senior Manager, Insights and Analytics
data scienceanalyticsmarketing measurementemail marketingA/B testingmultivariate testingpredictive analyticsprescriptive analyticscampaign optimizationbusiness intelligence
Key details
Salary
$125K – $145K
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
Remote, United States
Full job description
Zeta Global seeks a Senior Manager, Data Science & Analytics for its ZX Activation division. This full-time remote role involves developing and executing marketing and analytics strategies to optimize client customer acquisition. Responsibilities include defining analytics vision, embedding data-driven culture, leading measurement frameworks, translating data into insights, maintaining testing frameworks, delivering actionable insights, providing feedback on dashboards, leveraging predictive analytics, quantifying marketing impact, and implementing A/B and multivariate testing. Requirements include a Master’s degree in Analytics or related fields, 8+ years experience in analytics and marketing measurement with focus on email marketing, expertise in advanced analytics and BI tools, experience designing digital experiments, strong analytical and communication skills. Benefits include unlimited PTO, medical/dental/vision coverage, employee equity, discounts, wellness classes, and pet insurance. Salary range is $125,000 - $145,000 depending on location and experience.
What you'll do
Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities
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Requirements
Master’s degree in Analytics, Management Science, MIS or similar quantitative disciplines
8+ years of experience in Analytics, marketing measurement, campaign optimizations, with a strong focus on email marketing
Expertise in advanced analytics tools and Business Intelligence tools
Proven experience designing and scaling experiments in a digital environment
Exceptional analytical and problem-solving skills with the ability to translate complex data into actionable insights
Excellent communication and presentation skills, with the ability to influence senior stakeholders and clients
