AdTechTalent
Data Science2 months agoRemote

Zeta Global

Senior Manager, Data Science & Analytics

data scienceanalyticsmarketing measurementemail marketingA/B testingmultivariate testingpredictive analyticsprescriptive analyticscampaign optimizationbusiness intelligence

Key details

Salary

$125K – $145K

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Remote, United States

Full job description

Zeta Global is hiring a Senior Manager, Data Science & Analytics for its ZX Activation division. This full-time remote role requires 8+ years of experience in analytics, marketing measurement, and campaign optimization with a focus on email marketing. Responsibilities include defining analytics vision, embedding analytics in strategic planning, leading measurement frameworks, translating data into actionable insights, maintaining testing frameworks, delivering insights to stakeholders, providing feedback on dashboards, leveraging predictive analytics, quantifying marketing impact, and implementing A/B and multivariate testing. Requirements include a Master’s degree in a quantitative discipline, expertise in advanced analytics and BI tools, experience designing digital experiments, strong analytical and communication skills. Benefits include unlimited PTO, medical/dental/vision coverage, employee equity, discounts, wellness classes, and pet insurance. Salary range is $125,000 - $145,000 depending on location and experience.

What you'll do

  • Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities
  • Champion a data-driven culture by embedding analytics into strategic planning, campaign optimization, and decision-making processes
  • Lead the development and execution of measurement frameworks tailored to each client’s objectives, ensuring alignment with business goals
  • Translate data into actionable insights by identifying performance drivers, resolving anomalies, and crafting compelling narratives that demonstrate media impact
  • Establish and maintain robust testing frameworks that are statistically valid and operationally scalable
  • Drive confidence and alignment by delivering actionable insights rooted in analytics, business strategy, and persuasive communication
  • Provide business feedback as a key stakeholder in the development of standardized dashboards and advanced analytics to measure the effectiveness of campaigns
  • Leverage predictive and prescriptive analytics to identify trends, opportunities, and risks related to client behavior and retention
  • Utilize advanced analytics to quantify marketing impact and ROI, and partner cross-functionally to diagnose and address performance irregularities
  • Implement robust A/B and multivariate testing and experimentation protocols to optimize campaigns and maximize impact

Requirements

  • Master’s degree in Analytics, Management Science, MIS or similar quantitative disciplines
  • 8+ years of experience in Analytics, marketing measurement, campaign optimizations, with a strong focus on email marketing
  • Expertise in advanced analytics tools and Business Intelligence tools
  • Proven experience designing and scaling experiments in a digital environment
  • Exceptional analytical and problem-solving skills with the ability to translate complex data into actionable insights
  • Excellent communication and presentation skills, with the ability to influence senior stakeholders and clients

Tech stack

advanced analytics toolsBusiness Intelligence toolsA/B testingmultivariate testingpredictive analyticsprescriptive analytics

Benefits

Unlimited PTOExcellent medical, dental, and vision coverageEmployee EquityEmployee DiscountsVirtual Wellness ClassesPet Insurance

Apply now

Ready to take the next step in your career? Click the button below to continue to the application process.

Continue to applicationBrowse more jobs

Similar jobs

More roles worth a look

Related opportunities based on specialty and working model so candidates can keep momentum.