AdTechTalent
Programmatic5 months agoRemote

Zeta Global

Senior Analyst, Analytics and Insights (Programmatic)

programmaticanalyticsSQLExcelVBATableauPythonSASPowerPointdigital mediacampaign optimizationclient-facingdata-drivenmarketing strategy

Key details

Salary

$90K – $110K

Employment type

Full-time

Seniority

Mid-level

Years experience

0-2

Location

New York, US

Full job description

Zeta Global is hiring a mid-level Programmatic Analytics and Strategy Analyst. The role involves providing actionable insights to clients and internal teams, focusing on campaign strategy, performance monitoring, and optimization. Responsibilities include client communication, designing analytic/testing plans, reviewing model performance, developing measurement tools, and consulting on marketing program alignment. Candidates should have 2+ years experience in programmatic analytics or digital media, strong SQL and Excel skills, familiarity with VBA, Tableau, Python, or SAS is a plus, and excellent communication and presentation skills. The position is full-time, hybrid (NYC, Nashville, LA, San Francisco) or remote depending on location. Benefits include unlimited PTO, medical/dental/vision coverage, equity, stock purchase plan, employee discounts, wellness classes, and pet insurance. Salary range is $90,000 - $110,000 depending on location and experience.

What you'll do

  • Client-facing lead responsible for communication campaign strategy and storytelling interpretation of insights
  • Work with clients to understand business challenges and design analytic and testing plans
  • Own campaign performance and reporting insights, recommend optimization opportunities
  • Review performance of models across revenue, performance, and pacing
  • Design and implement tests to evaluate model and feature performance
  • Collaborate with internal teams to determine appropriate measurement tools and products
  • Develop innovative measurement tools and solutions
  • Consult with clients on development and alignment of marketing programs across online channels
  • Determine setup including testing methodologies, reporting, and optimization modeling for campaign success
  • Communicate campaign optimization results to clients to prove value against business goals

Requirements

  • 2+ years of working experience in a similar role
  • Extensive experience with SQL and Excel/pivot tables
  • Experience in a digital media/Programmatic analytics role
  • Experience pulling & putting together audience insights reports
  • Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus
  • Great communicator able to convey complex technical features in simple terms
  • Aptitude for media and strategy and able to contextually relay concepts to clients
  • Able to multitask and prioritize among several high-profile clients
  • High degree of creativity, attention to detail, self-motivation, and drive
  • Eagerness to work in a startup team environment that will be rapidly changing
  • Enthusiastic team player with a penchant for collaboration and knowledge sharing
  • Willingness to do whatever it takes to get the job done
  • Data driven, technical, self-starting and curious
  • Excellent presentation/visualization/storytelling skills with PowerPoint
  • Excellent diagnostic skills
  • Technical acumen to design campaigns optimizing use of tech platform
  • Professional oral and written communication skills
  • Client facing experience
  • Bachelor's degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience

Tech stack

SQLExcelVBAExcel MacrosTableauPythonSASPowerPoint

Benefits

Unlimited PTOExcellent medical, dental, and vision coverageEmployee Equity and Stock Purchase PlanEmployee DiscountsVirtual Wellness ClassesPet Insurance

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