Senior Analyst, Analytics and Insights (Programmatic)

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Zeta Global is hiring a mid-level Programmatic Analytics and Strategy Analyst. The role involves providing actionable insights to clients and internal teams, focusing on campaign strategy, performance monitoring, and optimization. Responsibilities include client communication, designing analytic/testing plans, reviewing model performance, developing measurement tools, and consulting on marketing program alignment. Candidates should have 2+ years experience in programmatic analytics or digital media, strong SQL and Excel skills, familiarity with VBA, Tableau, Python, or SAS is a plus, and excellent communication and presentation skills. The position is full-time, hybrid (NYC, Nashville, LA, San Francisco) or remote depending on location. Benefits include unlimited PTO, medical/dental/vision coverage, equity, stock purchase plan, employee discounts, wellness classes, and pet insurance. Salary range is $90,000 - $110,000 depending on location and experience.