Salesforce Data 360 Architect at Merkle | AdTechTalent
Programmatic5 months agoRemote
Merkle
Salesforce Data 360 Architect
Salesforce Data CloudSalesforceMarketing Cloud PersonalizationMCPEinstein PersonalizationSales CloudService CloudMuleSoftInformaticaSQLLWCApexFlowsAPIAWSAzureGCPSnowflakedata modelingETLmarketing automationdata segmentationpersonalized customer journeysNext Best ActioncloudAI
Key details
Salary
$113K – $175K
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
Chicago, United States
Full job description
Lead full implementation lifecycle of Salesforce Data Cloud including data acquisition, integration, quality assurance, activation, and ongoing use. Design scalable solutions on-site with clients and translate business requirements into technical tasks for offshore teams. Serve as primary technical expert for offshore resources, providing support and troubleshooting. Develop data-driven segmentation strategies for audience targeting and personalized journeys. Design and implement data models, pipelines, and transformations within Salesforce Data Cloud. Act as subject matter expert on Salesforce Data Cloud, Marketing Cloud Personalization, and Salesforce Personalization. Integrate data from Salesforce Sales and Service Clouds, databases, and third-party platforms. Participate in knowledge-sharing, practice development, and lead internal POC projects. Guide junior offshore team members. Stay current with Salesforce releases and AI/cloud trends. Requires minimum 5 years technical experience with 2+ years hands-on Salesforce Data Cloud experience, expertise in Salesforce core products, marketing automation, data modeling, ETL, SQL, and cloud technologies. Bachelor's degree or equivalent experience required. Remote position with up to 25% travel. Salary range $113,000 - $175,000 plus discretionary incentives. Benefits include medical, vision, dental, life insurance, disability, 401k, paid time off, holidays, sick leave, and parental leave.
What you'll do
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Lead full implementation lifecycle of Salesforce Data Cloud from data acquisition to ongoing use
Design and document scalable solutions on-site with clients
Translate business requirements into technical tasks for offshore development teams
Serve as primary technical expert for offshore resources, providing support and troubleshooting
Develop and execute data-driven segmentation strategies for audience targeting and personalized journeys
Design, document, and implement data models, pipelines, and transformations within Salesforce Data Cloud
Act as subject matter expert on Salesforce Data Cloud, MCP, and Salesforce Personalization
Integrate data from Salesforce Sales and Service Clouds, databases, and third-party platforms
Participate in knowledge-sharing, practice development, and lead internal POC projects and demos
Guide and support junior offshore team members
Stay current with Salesforce releases and emerging AI and cloud technology trends
Requirements
Minimum 5 years of overall technical experience
At least 2+ years hands-on experience with Salesforce Data Cloud and/or custom database solutions
Proven hands-on experience with Salesforce Sales Cloud and Service Cloud
Experience with Salesforce Marketing Cloud Personalization (MCP/Evergage)
Ability to transfer skills to Salesforce Personalization platform
Deep understanding of marketing automation, data segmentation, personalized customer journeys, decisioning, and Next Best Action strategies
Expertise in data modeling, ETL processes, data integration tools (e.g., MuleSoft, Informatica), and SQL proficiency
Strong knowledge of Salesforce platform concepts such as LWC, Flows, and Apex
Experience with Data Actions, Flow integrations, and API utilization
Familiarity with cloud technologies (AWS, Azure, GCP) and data warehousing platforms (Snowflake)
Additional Salesforce certifications, especially Agentforce Specialist, are a plus
Bachelor's degree in Computer Science, IT, Marketing, or comparable experience
Tech stack
Salesforce Data CloudSalesforce Sales CloudSalesforce Service CloudSalesforce Marketing Cloud Personalization (MCP/Evergage)Salesforce Personalization (Einstein Personalization)MuleSoftInformaticaSQLLightning Web Components (LWC)FlowsApexAPI integrationsAWSAzureGCPSnowflake
Benefits
Medical, vision, and dental insuranceLife insuranceShort-term and long-term disability insurance401kFlexible paid time offAt least 15 paid holidays per yearPaid sick and safe leavePaid parental leave
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