Fort Lauderdale, United States; Remote - United States
Full job description
Zeta Global seeks a Manager for its Programmatic Analytics and Strategy team to lead a team of two analysts and manage priority accounts and media/analytics strategy. Responsibilities include designing measurement frameworks, leading complex testing initiatives (brand lift, incrementality, A/B testing), client communication, and team development. The role requires 5+ years in digital media or programmatic analytics, experience mentoring peers, strong skills in SQL, Excel, PowerPoint, and familiarity with VBA, Tableau, Python, or SAS. Bachelor's degree required; Master's preferred. Benefits include unlimited PTO, medical/dental/vision coverage, equity, and more. Salary range $110,000 - $130,000 depending on location and experience. The position is remote with possible hybrid options depending on location.
What you'll do
Take a lead role on priority and complex accounts, helping shape the analytics and media strategy narrative for client engagements
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Fort Lauderdale, United States; Remote - United States
Full-time
Partner with Sales and Customer Success to identify new business opportunities, support pitches, and expand scope within existing accounts
Consult with clients on the development and alignment of marketing programs across online channels, translating business challenges into analytical solutions
Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations with a compelling storytelling approach
Partner with Customer Success leads to execute the QBR process end-to-end including setting timelines, maintaining quality standards, and ensuring analysts are prepared to present insights that drive meaningful client conversations
Communicate campaign optimization results to clients to prove value against original business goals
Design and own measurement frameworks that define how success is tracked, reported, and communicated across client portfolios
Lead the design and execution of complex testing programs including brand lift studies, incrementality testing, and A/B experimentation
Establish testing methodologies, reporting requirements, and optimization modeling requirements to ensure full campaign impact and efficiency
Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence
Review performance of models across revenue, performance, and pacing — identifying opportunities and flagging risks proactively
Work with internal teams and stakeholders to determine that measurement tools and products are appropriate for addressing client business challenges
Develop innovative measurement tools and solutions that advance the team’s analytical capabilities
Provide feedback to Product and Engineering teams on automation and model features to advance reliability, reach, and effectiveness of programmatic campaigns
Manage a small team of analysts, supporting their day-to-day workload, quality of output, and professional growth
Mentor and train team members on analytical best practices, platform tools, client communication, and media strategy
Review and provide feedback on analyst deliverables before they reach clients or senior stakeholders
Foster a collaborative, high-performance team environment that encourages knowledge sharing and continuous learning
Delegate effectively to free up bandwidth for strategic priorities while ensuring everything under your purview runs smoothly
Requirements
5+ years of experience in a digital media, programmatic analytics, or related role
Experience mentoring or informally leading peers; prior direct management experience a plus but not required
Deep experience in digital media strategy and programmatic analytics
Proven track record designing and executing measurement frameworks and complex testing programs (brand lift, incrementality, A/B)
Experience pulling and synthesizing audience insights reports
Client-facing experience with a demonstrated ability to lead strategic conversations
Extensive experience with SQL and Excel / pivot tables
Excellent presentation, visualization, and storytelling skills with PowerPoint
Experience with VBA/Excel Macros, Tableau, Python, SAS, or other data manipulation tools a plus
Technical acumen to design campaigns that optimize the use of our technology platform
Excellent diagnostic skills
A great communicator who can convey complex technical concepts in simple, compelling terms to both clients and team members
Strong aptitude for media strategy with the ability to contextualize concepts for client audiences
Ability to prioritize and delegate across several high-profile accounts simultaneously
High degree of creativity, attention to detail, self-motivation, and drive
Enthusiastic team player with a penchant for collaboration, knowledge sharing, and developing others
Comfortable in a rapidly evolving, startup-style environment
Data-driven, technically curious, and self-starting
Professional oral and written communication skills
Bachelor's degree in business, Finance, Economics, Statistics, Marketing, or equivalent experience
Bonus - Master's degree or equivalent in Business, Finance, Economics, Statistics, Marketing, or equivalent experience
