Lead Analyst role requiring 4-6 years experience in advanced analytics, data science, or machine learning. Responsibilities include response analysis, ROI modeling, attribution, customer segmentation, A/B testing, predictive modeling, and building statistical and machine learning models using Python and SQL (Google BigQuery preferred). Must create dashboards, ensure data quality and compliance with financial services regulations, and mentor junior analysts. Requires proficiency in SQL, Python, Tableau, and familiarity with financial services data. Position offers hybrid work with remote flexibility and an annual salary range of $78,000-$112,000. Benefits include medical, vision, dental, life insurance, disability insurance, 401k, flexible PTO, paid holidays, sick leave, and parental leave.
What you'll do
Perform response analysis, ROI modeling, and attribution to measure campaign effectiveness and contribution to marketing mix
Develop customer segmentation models to identify optimal audience segments for targeted mail campaigns
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