BidMachine is hiring a hands-on Head of Non-Gaming Partnerships (Mediation) to grow non-gaming app publishers on their mediation platform. The role combines go-to-market and product responsibilities focused on non-gaming apps such as utility, weather, fitness, health, news, AI, and consumer-brand apps. The candidate will select target segments and markets, sign publishers, manage integration with engineering, and hand over live accounts to account management. Success is measured by gross profit from publishers, squad efficiency, and repeatable growth paths. The role requires mediation experience, combined product and commercial skills, non-gaming publisher experience, multi-region experience, team leadership, and demonstrated practical AI experience. The position is full-time, hybrid (4 days in office in Barcelona, 1 remote), with relocation support.
What you'll do
Choose non-gaming app segments and markets to target first and justify choices
Write a plan with revenue goals and weekly leading indicators
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Lead commercial efforts outbound with sales and business development teams to sign non-gaming publishers
Understand publishers' existing platforms, stack, objections and requirements to win them over
Own the integration path from signature to live traffic working with engineering and alongside other mediation and ad platforms
Focus on quality inventory including native and video formats and strong audiences, with banners where still effective
Translate non-gaming publisher needs into clear SDK and platform requirements and follow through to shipping
Advocate for non-gaming needs on roadmap and shared SDK using data from real publishers
Ramp up accounts to live and earning, then hand over to account-management team with clear terms
Build and lead a small squad by choosing people, setting priorities and coaching
Monitor competing mediation platforms’ approaches to non-gaming publishers market by market
Document plans, decisions and integration status transparently for the team
Requirements
Mediation experience at a company running its own mobile ad mediation platform in product, go-to-market, partnerships, publisher business development or solutions role
Combined product and commercial experience: signed publishers and shaped a product, technical enough to discuss SDKs, integrations, bidding and waterfalls with engineers
Experience with non-gaming or brand app publishers and ability to describe how to bring them on and grow them
Experience working with publishers in more than one region
Team leadership experience: chosen people, set priorities and coached them
Demonstrated practical hands-on AI experience in publisher, partnerships or product work with ability to describe workflows improved, results delivered, and validation methods
Tech stack
SDKAI toolsmobile ad mediation platformnative formatsvideo formatsbiddingwaterfalls
Benefits
Relocation supported
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