Campaign Manager- RevX

What you'll do

• Achieve delivery targets across programmatic DSP platform and paid social channels (Meta, TikTok, Snapchat) for mobile app campaigns, owning P&L target achievement end-to-end
• Monitor performance and scale across all channels including data analysis, granular optimization, and reporting against KPIs such as CPI, CPA, ROAS, CTR, CVR, and SKAN/MMP-attributed metrics
• Own full campaign lifecycle on paid social platforms from audience strategy, creative briefing, campaign build to bid management, budget pacing, and post-campaign analysis for User Acquisition and Retargeting objectives
• Manage Meta Advantage+ and standard campaign structures, TikTok App Campaign types, and Snapchat Goal-Based Bidding with strong grasp of platform auction dynamics and algorithm behavior
• Understand and expand scope across advertiser app verticals, programmatic supply, data integration, deep linking, dynamic creatives, and platform-native creative formats
• Translate MMP data (AppsFlyer, Adjust, Singular) into actionable optimizations across DSP and paid social channels, ensuring correct attribution windows, SKAdNetwork configurations, and postback mappings
• Collaborate with Sales, Account Management, TSE, Creative/Design, Supply, Engineering, Product Management, and Finance teams
• Partner with Product Management, Tech, and Data Science to provide feedback, drive feature development, and ensure smooth testing and rollout including incrementality tests, A/B creative experiments, and audience split studies
• Identify trends, anomalies, and opportunities by synthesizing data across platforms into actionable narratives for internal teams and external clients

Requirements

• Holistic knowledge of app performance advertising, RTB environments, and the paid social ecosystem
• Hands-on experience running mobile UA and retargeting campaigns on Meta, TikTok, and Snapchat
• Strong command of platform-specific tools: Meta Ads Manager (including Advantage+ Catalog, Custom Audiences, CAPI), TikTok Ads Manager (including Events API, TikTok Pixel, Audience Insights), and Snapchat Ads Manager (including Snap Pixel, Snap Audience Match)
• Deep understanding of MMPs (AppsFlyer, Adjust, Singular), SSPs, DSPs
• Advanced data interpretation and analysis skills
• Ability to independently manage creative feedback loops and work with design teams
• Results-oriented with strong attention to detail, analytical rigor, and creative problem solving
• Strong process, organizational, and time management skills
• Excellent written and verbal communication for stakeholder-facing reporting and client calls
• Proficient in MS Excel and Google Sheets (pivot tables)
• Comfortable working with large data sets to extract insights quickly and surface optimization signals

Tech stack