RTB House seeks a Strategic Engagement Marketing Manager for the US team to lead revenue-driving and go-to-market efforts focused on engaging high-value accounts. Responsibilities include executing multi-channel marketing programs, building personalized digital content in Foleon, supporting sales with tailored messaging and assets, leading creative engagement tactics, developing sales enablement materials and playbooks, managing seasonal campaigns and direct mail automation, and leveraging AI tools to enhance workflows. Candidates should have 5-7 years in Field Marketing, Content Marketing, ABM, or Sales Enablement within adtech, martech, or enterprise SaaS, experience with personalized multi-channel marketing, proficiency with Foleon or similar platforms, strong storytelling and project management skills, and fluency in English. The role is full-time, remote based in Poland, offering stable B2B or contract of mandate cooperation and opportunities for professional growth.
What you'll do
Own the strategy and execution of multi-channel marketing programs targeting top strategic accounts, accelerating US pipeline generation and expansion revenue
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Alberta, Canada; British Columbia, Canada; Calgary, Canada; California, United States; New York, US; Ontario, Canada; Seattle, United States; Toronto, Canada; Vancouver, Canada; Washington, United States•14 months ago
Build personalized, 1:1 and 1:few (industry-specific) landing pages and interactive content experiences in Foleon, tailored to priorities, stakeholders, and buying context of individual target accounts
Provide deal-specific support to Sales and Account Management, including custom content, tailored messaging, and pursuit-specific assets
Lead creative strategy and ideation for high-touch account engagement tactics, including personalized outreach, direct mail, curated experiences, and executive-level touchpoints
Lead creation and deployment of US Sales enablement materials (decks, one-sheets) to support adoption and revenue growth
Design and implement scalable, systemized sales playbooks for the US customer-facing organization
Help assemble seasonal marketing campaigns driving incremental revenue, partnering with Sales, Account Management, and Regional Marketing
Manage Reachdesk direct mail automation platform campaigns from concept through delivery
Use AI tools to accelerate research, personalization, content development, and campaign workflows, evolving team application of AI to scale high-quality, account-specific work
Requirements
5-7 years of experience in Field Marketing, Content Marketing, ABM and/or Sales Enablement within adtech, martech, or enterprise SaaS
Proven experience driving engagement with strategic, high-value accounts through personalized, multi-channel marketing programs
Hands-on experience building personalized digital content experiences; experience with Foleon or similar interactive content platforms is strongly preferred
Experience supporting sales teams on specific deals, with the ability to quickly turn account insights into tailored messaging and assets
Creative, ideas-driven approach to designing memorable, high-impact engagement tactics
Demonstrated proficiency with AI tools (e.g., generative AI for research, copywriting, personalization, and workflow automation), with a point of view on using them responsibly and effectively in marketing
Exceptional storytelling skills with the ability to translate complex technology into simple, value-driven messaging
Outstanding project management and cooperation skills with the ability to manage multiple projects and stakeholders under tight deadlines
Expert verbal and written communication skills
Fluency in English, Polish fluency is a plus
Tech stack
FoleonAI toolsgenerative AIDeep Learning
Benefits
Unique opportunity to join a creative, fast-growing company in online advertisingCollaborate in a truly international environment with the best peopleBe part of an award-winning organisation with outstanding growth numbersWork on a great product based on the newest AI Technology (Deep Learning)Rewarding career in a friendly and inspiring atmosphere with no corporate habitsContribute to ambitious projects in a growing, international organisationInternal programs to develop your professional skills furtherStable, long-term cooperation based on a B2B contract or contract of mandate
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