Pacvue seeks a Senior Director of Demand Generation to lead the global demand generation function for its enterprise business. Reporting to the SVP of Marketing, this role owns the demand engine end-to-end, including pipeline, budget, and growth channels such as paid media, lifecycle marketing, integrated campaigns, industry partnerships, and referral programs. Responsibilities include setting global demand strategy, managing a team of managers and ICs, aligning with regional marketing and sales leaders, owning paid and lifecycle marketing strategies, managing industry partnerships and referral programs, and driving continuous testing and analytics. Requirements include 12+ years in B2B demand generation marketing, senior leadership experience, hands-on performance marketing expertise with Google Ads, LinkedIn, and Bing, strong lifecycle marketing and Salesforce CRM skills, experience building co-marketing and referral programs, strong analytical skills, and ability to work in fast-paced environments. Benefits include flexible PTO, paid holidays, medical and dental coverage, 401k match, paid volunteer time, parental leave, and wellness memberships. Salary range is $180,000-$215,000 base plus bonus. This is a remote position based in the United States.
What you'll do
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Set and own the global demand generation strategy, including budgeting, forecasting, and reporting against pipeline and revenue targets
Establish the methodology the demand function runs on globally; campaign frameworks, performance standards, channel playbooks, and measurement
Partner with regional marketing leaders to ensure global campaigns have regional market fit and sales alignment
Own paid strategy across search, social, display, and content syndication with Google Ads, Meta, and LinkedIn as core channels
Own lifecycle strategy across email, nurture, and in-product touchpoints, building segmented programs
Partner with Product Marketing, Content, and Events to ensure coherent campaign storytelling
Align demand generation goals with Sales leadership; own lead-to-opportunity handoff and support SDR/BDR effectiveness
Own industry partnerships as a demand channel, including co-marketing relationships with retailers, technology partners, agencies, and media
Own the paid referral program end-to-end including partner recruitment, incentives, enablement, tracking, and reporting
Partner with Sales, Legal, and Finance on partner agreements, referral terms, deal registration, and attribution
Manage through leaders, setting direction and standards and developing managers into stronger leaders
Measure demand performance and ROI through data analytics and provide regular reporting on funnel health
Drive continuous testing across channels, audiences, creative, and landing page conversion to improve lead quality
Requirements
12+ years of marketing experience with deep specialization in B2B demand generation or growth
Senior leadership responsibility for a global or multi-region functional area
Proven experience leading demand generation teams through a layer of managers
Demonstrated ownership of a demand budget and pipeline target across multiple channels simultaneously
Deep, hands-on performance marketing background with significant paid budgets owned across Google Ads, LinkedIn, and Bing
Strong lifecycle and nurture expertise with working command of marketing automation and Salesforce CRM
Experience building co-marketing, channel, affiliate, or referral programs as a measurable source of pipeline
Strong analytical skills with real fluency in funnel math and attribution
Experience working in matrix organizations and driving alignment with regional counterparts
Strong expertise in B2B marketing (SaaS, eCommerce, retail media, or commerce advertising preferred)
Ability to work effectively in a fast-paced, results-driven environment
Ability to challenge the status quo and test new, bold ideas
Tech stack
Google AdsMetaLinkedInBingSalesforce CRMmarketing automation
Benefits
Flexible Paid Time OffPaid Holidays and Floating HolidaysMedical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance401k with Employer MatchTake up to 2 Days of Paid Time Off to Volunteer with a 501c OrganizationPaid Parental LeaveCompany-subsidized membership to Wellhub and PelotonFertility and family-building information platform through Carrot
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