Senior Retail Media Search Account Manager role focused on managing client relationships and delivering growth through paid search and retail media strategies across various retail platforms. Responsibilities include strategic growth planning, budget recommendations, marketing calendar development, performance reporting, and maximizing client revenue and profitability. Requires 5+ years experience in eCommerce advertising, account management, or related fields, strong analytical and communication skills, expertise in paid search and retail media, and proficiency with advertising technology platforms such as Pacvue. Position is remote in the US and offers a salary range of $105,000-$130,000 USD plus bonus eligibility.
What you'll do
Fully own the client relationship by building solid rapport, demonstrating transparency, and delivering results against joint business objectives
Develop strategic growth plans, gain client alignment, and fully execute against the aligned approach
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Develop annual budget recommendations and properly allocate across campaigns to align with business objectives
Develop an annual marketing calendar incorporating key drive periods, new product launches, and clients' national media calendars
Leverage Pacvue technology to manage budget pacing, communicate with client on trends and pacing, and deliver results within budget thresholds
Prepare weekly and monthly retail media performance reports, analyze category trends, measure advertising and total sales, identify account trends, and perform competitive benchmarking
Maximize retailer share, revenue, and profitability for clients while integrating client's internal objectives
Create strategic retail media plans for new product launches, including recommendations for retail readiness across core KPIs
Measure efficacy of the strategy through regular reporting against core retail media KPIs and ad-hoc audits
Leverage retail media activities and other retail readiness recommendations to drive increased traffic, conversion, and organic search ranking improvement
Highlight incremental sales opportunities to clients through participation in retailer programs, promotional opportunities, and recommendations to improve operational KPIs
Responsible for reporting, analysis, and communication with Pacvue and client management teams
Act as paid search and retail media expert within broader Pacvue team, with potential to train and educate internal teams on best practices
Requirements
5+ years of experience working in eCommerce advertising, account management, sales, digital marketing, or related functions
Proven track record in relationship building and account management
Demonstrated understanding of how retail media, sales, and operations work together to successfully drive an eCommerce business
In-depth understanding of paid search advertising and retail media strategies
Expertise in advertising technology platforms, preferably Pacvue or similar retail media platform technology
Proven success in driving results and implementing ideas in a fast-paced environment
Works efficiently and looks to streamline processes and workflows
Excellent organizational and communication skills
Strong analytical skills with ability to analyze complex datasets and provide actionable insights
Moderate Excel skills
Previous product management, project management, financial analysis, negotiation and/or marketing experience is a plus
Ability to collaborate seamlessly with global, cross-functional teams
Strong command of digital advertising KPIs and data storytelling
Ability to quickly learn and master Pacvue's products, features, and applications in client environments
Tech stack
Pacvuepaid searchretail media platformsExcel
Benefits
Flexible Paid Time OffPaid Holidays and Floating HolidaysMedical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance401k with Employer MatchUp to 2 Days of Paid Time Off to Volunteer with a 501c OrganizationPaid Parental LeaveCompany-subsidized membership to Wellhub and PelotonFertility and family-building information platform through Carrot
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