Senior Account Manager, Retail Media

What you'll do

• Own the client relationship by building rapport, demonstrating transparency, and delivering results against business objectives
• Develop strategic growth plans, gain client alignment, and execute the approach
• Measure strategy efficacy through regular reporting on retail media KPIs and ad-hoc audits
• Leverage retail media activities and retail readiness recommendations to drive traffic, conversion, and organic search ranking improvement
• Highlight incremental sales opportunities through retailer programs, promotions, and operational KPI improvements
• Develop annual budget recommendations and allocate across campaigns aligned with business objectives
• Develop annual marketing calendar including key drive periods, seasons, product launches, and media calendars
• Use Pacvue technology to manage budget pacing, communicate trends, and deliver results within budget
• Prepare weekly and monthly retail media performance reports, analyze trends, measure advertising and sales, identify account trends, and perform competitive benchmarking
• Maximize retailer share, revenue, and profitability while integrating client internal objectives
• Create strategic retail media plans for new product launches including retail readiness recommendations
• Responsible for reporting, analysis, and communication with Pacvue and client management teams

Requirements

• 5+ years experience working in eCommerce account management, sales, and/or digital marketing
• Previous account management experience
• Previous product management, project management, financial analysis, negotiation and/or marketing experience is a plus
• In-depth understanding of how retail media, sales, and operations work together
• Proven ability to manage complex Search and/or Display Media strategies across retail media providers like Amazon, Walmart, or Instacart
• Proven track record of relationship building and account management
• Proven success in driving results and implementing ideas in a fast-paced environment
• Works efficiently and looks to streamline processes and workflows
• Excellent organizational, communication, and presentation skills
• Strong analytical skills with ability to extract actionable recommendations from large data sets
• Moderate Excel skills
• Previous people management experience is a plus

Tech stack

Benefits