Marketing Manager - AMER

What you'll do

• Own strategy, planning, and execution of Americas event program including conferences, sponsorships, and owned customer events
• Tailor event and campaign approaches for different audiences, verticals, and regions
• Develop and execute multi-channel marketing campaigns integrating events, email, content, webinars, and digital tactics
• Collaborate with content and communications teams to produce thought leadership, blog posts, case studies, and event content
• Work cross-functionally with Revenue, Product Marketing, Brand, and regional marketing teams to align programs with sales and business objectives
• Act as strategic partner to Revenue team to align marketing programs with sales priorities and pipeline goals
• Build and manage partner co-marketing programs and relationships
• Track and analyze marketing KPIs including revenue influenced, engaged accounts, opportunity creation, and qualitative feedback
• Manage event and campaign budgets, vendor relationships, and timelines with strong project management
• Apply AI tools and workflows to improve efficiency, content quality, and campaign insights
• Stay informed on competitors, industry trends, and emerging marketing tactics

Requirements

• 5+ years of B2B marketing experience with focus on events, content, and campaign execution
• Proven event management expertise across full lifecycle including strategy, logistics, vendor management, on-site execution, and post-event analysis
• Experience owning large-scale conference sponsorships and smaller owned events across multiple markets
• Strong understanding of integrated marketing across events, content, digital, and partner channels
• Data-driven mindset with experience tracking and analyzing marketing KPIs and qualitative feedback
• Technical proficiency with Salesforce, HubSpot, Splash or similar event platforms, WordPress, Asana or Jira
• Partner marketing experience building co-marketing relationships and programs
• Fluency and active experimentation with AI tools (LLMs, automation, analytics) to improve marketing workflows and content
• Creative and competitive instincts to differentiate marketing in a competitive adtech landscape
• Excellent communication and collaboration skills working cross-functionally with revenue, design, and product teams
• Willingness to travel for events and team gatherings

Tech stack

Benefits