Marketing Lead (m/f/d)

What you'll do

• Work closely with the C-Suite to develop and execute GTM strategies for growing business with target ICPs
• Translate Kayzen's vision and positioning into a strong narrative addressing customer needs
• Own the brand voice end-to-end including positioning, messaging, and narrative frameworks
• Build and maintain strong relationships with industry contacts such as partners, key customers, suppliers, and multipliers
• Grow inbound leads and Marketing Qualified Leads using effective demand generation approaches
• Empathize with clients to understand needs and industry trends to build best-in-class messaging and positioning
• Own and effectively use marketing tools and systems such as Hubspot, Wordpress, Claude AI, Fin
• Build a lean but high performing marketing team focused on driving measurable revenue growth

Requirements

• Minimum of 5 years of experience in the mobile or CTV advertising technology field
• Demonstrated track record of growing a scale-up with strong marketing execution in a previous role is a big plus
• Excellent command of the English language, both in writing and speaking
• Strong prioritization skills with ability to multitask and adapt to changing priorities
• A genuine passion for the advertising technology sector
• Preference for working in a fast-paced, dynamic, and international environment and experience working with (hybrid) remote teams
• Strong collaboration skills aligning vision and execution roadmap cross-functionally with other leaders in the organization
• Previous experience with public speaking on industry events is a plus
• Previous experience building a community led demand generation engine is a plus
• Demonstrated ability to leverage AI tools as a productivity accelerator for day to day work and motivation to continue building AI-first execution toolset

Tech stack

Benefits