AdTechTalent
Marketing7 days agoRemote

RTB House

Field Marketing Manager DACH (f/m/d)

B2B marketingfield marketinglead generationdemand generationaccount-based marketingcampaign managementevent planningmarketing performanceproject managementGermanEnglishremoteDACH

Key details

Salary

Not specified

Employment type

Field Marketing Manager DACH (F/M/D)

Seniority

Mid-level

Years experience

3-5

Location

Germany - Remote

Full job description

RTB House seeks a mid-level Marketing professional for a full-time remote role in Germany. Responsibilities include executing the DACH marketing plan, collaborating with Sales and Account Management, managing marketing budget, planning and executing lead-generation campaigns and events, and coordinating cross-functional teams. Candidates should have 3+ years B2B marketing experience in technology or related industries, practical experience in field marketing and demand generation, strong understanding of Account-Based Marketing, event planning skills, data-driven performance measurement, project management abilities, and excellent communication skills in German and English (C1+). Benefits include flexible work arrangements, competitive compensation with bonus, vacation days starting at 28, sports club membership or monthly allowance, structured onboarding, personalized development plan with training budget, and an international work environment.

What you'll do

  • Execute the DACH marketing plan aligned with local business goals
  • Collaborate with Sales and Account Management to prioritize activities supporting pipeline, deal progression, retention, and upsell
  • Track performance and optimize activities based on results
  • Manage regional marketing budget focusing on efficiency and ROI
  • Plan and execute targeted lead-generation campaigns for defined prospect and client lists
  • Create relevant touchpoints to warm up priority accounts and support commercial conversations
  • Coordinate campaigns from briefing and audience selection through execution, follow-up, and reporting
  • Plan and execute owned and external events from concept to post-event follow-up
  • Define clear target audiences and business objectives for each event
  • Measure event success based on account engagement, influenced opportunities, follow-up, and ROI
  • Coordinate speakers, suppliers, invitations, logistics, and on-site delivery
  • Work closely with DACH Regional Business Director, Sales, Account Management, Data Analyst and Inventory teams
  • Maintain regular alignment with HQ Marketing and Regional Marketing & PR teams
  • Coordinate stakeholders and suppliers to deliver projects on time and within budget

Requirements

  • 3+ years of experience in B2B marketing, preferably within technology, digital, advertising, SaaS, or related industries
  • Practical experience in field marketing, lead generation, demand generation, or sales-supporting marketing activities
  • Strong understanding of Account-Based Marketing principles and experience engaging targeted groups of prospects or clients
  • Hands-on experience planning and executing events, campaigns, and other marketing projects
  • Ability to work with defined target-account lists and create relevant touchpoints that support commercial conversations
  • Experience measuring marketing performance and using data to improve campaigns and event execution
  • Strong project management and organizational skills, with ability to manage several activities and stakeholders simultaneously
  • Practical, delivery-oriented mindset and willingness to take ownership of both planning and execution
  • Strong cooperation and communication skills
  • Exceptional communication skills in German and English (C1 or above)

Benefits

Flexible working arrangements with option to work remotely, from DACH office, or temporarily from any other location in the worldTop of the market compensation package with above market-average base and attractive bonus scheme28 vacation days starting, increasing to 30 days after 2 years tenureChoice between EGYM Sports club membership or monthly Pluxee allowance usable in grocery stores, shops, and restaurantsStructured and interactive onboarding with a supporting team member during orientationPersonalized development plan supported by a generous yearly training budgetInternational working environment with highly qualified cross-functional team

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