AdTechTalent
Marketing2 days agoRemote

Nexxen

Experiential Marketing Director

experiential marketingevent planningmarketingHubSpotSplashThatMonday.comproject managementbudgetingcross-functional collaborationsales supportdigital marketingROI measurement

Key details

Salary

$140K – $165K

Employment type

Full-time

Seniority

Director

Years experience

5-10

Location

Los Angeles, California, United States; New York, New York, United States

Full job description

Nexxen is hiring an Experiential Marketing Director for the Marketing & Communications team based in Los Angeles or New York City with a hybrid work model (3 days in office). The role involves leading the planning, execution, and optimization of North American experiential marketing initiatives including industry conferences, regional events, client experiences, and virtual events. Responsibilities include managing event calendars and budgets, collaborating with creative and marketing teams, integrating digital marketing components, measuring ROI, and coordinating staffing and travel. Candidates must have proven leadership in experiential marketing, strong project management, negotiation skills, cross-functional collaboration experience, and excellent communication skills. Experience with event planning and marketing platforms such as HubSpot, SplashThat, and Monday.com is preferred. Salary range is $140,000 to $165,000 annually. Benefits include medical, dental, vision, disability insurance, 401(k), EAP, parental leave, flexible vacation, and company-paid holidays.

What you'll do

  • Drive the strategy, planning, execution and optimization of experiential programs in North America
  • Build compelling business cases for experiential investments
  • Maintain annual event calendar & budget
  • Manage all event planning milestones & estimates for project scope, venue sourcing, third-party partners, scheduling and resource requirements
  • Partner with in-house brand creative team for design, production and delivery of creative and UX assets
  • Integrate digital & communications components into experiential strategy
  • Partner with brand marketing leads and marketing operations team to measure ROI
  • Collaborate with experiential marketing counterparts in the UK and Australia for global alignment
  • Coordinate staffing schedules and travel arrangements for large activations
  • Spearhead planning and execution of client & employee swag & gifting programs

Requirements

  • Proven expertise and leadership in experiential marketing, preferably in a start-up, media, tech, or advertising environment
  • Track record of successfully conceptualizing, planning and executing all components of high-impact events
  • Understanding of sales and the sales process
  • Experience collaborating cross-functionally across multiple marketing channels & disciplines
  • Superior project management & organizational aptitude
  • Strong relationship-building & negotiation skills
  • Capacity for building trust, managing conflict, and emotional intelligence
  • Positive, solutions-focused disposition and critical thinking
  • Adaptability to shifting priorities
  • Ability to measure, evaluate and communicate success of experiential initiatives
  • Ability to create presentations, budgets, run-of-show documents
  • Excellent verbal and written communication & presentation skills
  • Experience using event planning, marketing and project management platforms (e.g., HubSpot, SplashThat, Monday.com) is an advantage

Tech stack

HubSpotSplashThatMonday.com

Benefits

Medical insuranceDental insuranceVision insuranceDisability insurance401(k)Employee Assistance Program (EAP)Parental leaveFlexible vacationCompany-paid holidays

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