Email Operations Consultant

What you'll do

• Segment prospects by content niche, platform (YouTube, Instagram, blog, podcast, etc.), audience size, and engagement metrics
• Maintain organized prospect databases and outreach tracking systems
• Write compelling cold email copy, subject lines, and CTAs tailored to target audiences
• Build and launch outbound campaigns across multiple touch points
• Monitor campaigns daily and optimize based on engagement and performance metrics
• Run A/B tests on subject lines and messaging sequences
• Track responses, manage follow-up strategy, and route qualified leads to the appropriate team members
• Manage domain warmup and inbox reputation using Instantly, Woodpecker, Lemlist, Warmy, and/or similar platforms
• Monitor spam scores, bounce rates, sender reputation, and deliverability metrics
• Rotate inboxes and sending accounts to maintain campaign performance
• Troubleshoot deliverability issues proactively before performance drops
• Fluent in SPF, DKIM, and DMARC setup and best practices
• Lead implementation of outreach platform (Instantly) and manage day-to-day operations
• Schedule and monitor send volumes across multiple inboxes
• Support reporting on outreach performance and pipeline
• Ensure all campaigns comply with CAN-SPAM, GDPR, and CCPA standards
• Maintain suppression lists and opt-out processes correctly
• Follow outbound best practices to protect sender reputation and campaign performance

Requirements

• 2+ years of experience in cold email outreach, outbound lead generation, or outbound marketing roles
• Deep, hands-on experience with Instantly
• Experience setting up a new email outreach platform for a sales team from scratch
• Experience writing outbound email copy and managing multi-touch campaigns
• Data-driven with an analytical mindset
• Strong collaboration skills and ability to work independently
• Experience managing deliverability and inbox health at scale (preferred)
• Familiarity with DNS setup, SPF, DKIM, and DMARC basics (preferred)
• Experience with generating outbound pipeline for B2B businesses (preferred)
• Experience working closely with Sales/Growth teams (preferred)
• Familiarity with outbound automation and CRM workflows (preferred)

Tech stack