Skai is hiring a Director of Global Events & Experiential Marketing to lead strategy and execution of global brand events. Responsibilities include developing global events strategy, managing hosted events and sponsorships, overseeing event experience from concept to follow-up, coordinating cross-functional teams, creating original activations, partnering with internal teams and external strategic partners, managing vendors and budgets, measuring event impact, and leveraging AI tools for efficiency. Requires 10+ years experience in events or experiential marketing in B2B tech, SaaS, advertising or media, proven global event delivery for 200+ attendees, strong creative and storytelling skills, project and budget management, commercial judgment, agency management, confidence with senior stakeholders, AI tool usage, and willingness to travel internationally. The role is full-time, hybrid (3 days in office), based in New York City. Salary range $140,000-$160,000 plus bonus eligibility.
What you'll do
Develop and lead global events and experiential strategy in line with brand and GTM priorities
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Build and manage a global programme of hosted events, industry sponsorships, executive experiences, partner activations and hospitality
Own the entire event experience from initial concept to post-event follow-up, including positioning and messaging, agenda development, speaker sourcing and preparation, audience acquisition, creative production, logistics, onsite delivery and measurement
Act as the central lead for every event, coordinating cross-functional teams and external partners to deliver one cohesive, high-quality experience
Create original concepts and activations that make the brand stand out and give customers, prospects and partners a memorable experience
Partner with Brand, Sales, Customer Success and Product Marketing to define audiences, content, messaging and engagement plans
Collaborate with strategic partners including Amazon Ads, Walmart Connect, Criteo, Google and TikTok on joint events and experiences
Manage event agencies, venues, production partners, sponsorships, vendors and budgets
Measure success across brand impact, audience quality, engagement, pipeline and revenue, using insights to improve future investment
Use AI and emerging technology to support event concepting, content development, audience personalization, operational efficiency and measurement
Requirements
At least 10 years of experience in events or experiential marketing, ideally within B2B technology, SaaS, advertising or media
Proven experience creating and delivering global events, major hosted programs and brand activations, including events for 200+ attendees
Strong creative instincts and ability to turn business objectives into distinctive and engaging experiences
Exceptional writing and storytelling skills, with experience developing event messaging, agendas and speaker content
Excellent project, production and budget management skills
Strong commercial judgement and experience measuring event impact and ROI
Experience managing agencies, suppliers and sponsorships across multiple regions
Confidence working with senior executives, customers, sales teams and strategic partners
Curious and confident in using AI tools to work more efficiently and create stronger event experiences
Willingness to travel internationally and lead events onsite
Tech stack
AI tools
Benefits
Hybrid work model with three days in office per weekPassionate and diverse team membersVibrant company cultureAdditional bonus compensation (details provided during recruitment process)
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